Senior Product Designer

Mindlance; Charlotte (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

Mindlance is seeking a Senior Product Designer (AI Optimization) to lead end-to-end digital experiences in a high-impact, cross-functional pod in Charlotte, on-site five days a week. You will bridge UX, content strategy, and AI optimization to improve discovery and engagement across AI-driven search platforms.

You will collaborate with engineering, product, and marketing to deliver accessible designs, maintain design systems, and influence product strategy within Agile teams.

Qualifications

• Proven track record in UX/UI, product design, or experience design with a strong portfolio.
• Understanding of content strategy, journey mapping, SEO, and AI search paradigms.
• Proficiency with Figma, Adobe CC, and enterprise CMS (Adobe Experience Manager).
• Experience in Agile environments and stakeholder presentation.

Responsibilities

• Design end-to-end digital experiences across flows and prototypes.
• Structure content for AI discovery, SEO, and conversions.
• Translate metrics into UX solutions.
• Deliver accessible, business-aligned digital touchpoints.
• Collaborate with engineering to ensure design integrity.

Skills

UX/UI design

Information architecture

Product strategy

Agile collaboration

Tools

Figma

Adobe Creative Cloud

Adobe Experience Manager

Job description

Title: Senior Product Designer (AI Optimization)

Location: Charlotte, NC (5 days on-site)

Duration: Long term assignment, potential for extension/conversion

Position Overview

Join a high-impact, cross-functional initiative dedicated to maximizing digital visibility and brand presence across modern AI-driven search platforms and conversational AI engines. Operating within a specialized 14-person pod in close collaboration with internal teams and external agency partners, you will bridge user experience design, content strategy, and artificial intelligence optimization (AIO).

Primary Responsibilities

• Digital Experience Design: Craft end-to-end digital experiences—from user flows and information architecture to interactive wireframes, prototypes, and high-fidelity final designs.
• AI & Search Optimization: Structure content hierarchy and page layouts to enhance AI discoverability, search engine optimization (SEO), user engagement, and conversion rates.
• Data-Informed Strategy: Translate user behavior metrics, customer insights, web analytics, and A/B test results into actionable UX solutions.
• Balanced Execution: Deliver accessible, intuitive digital touchpoints that align business objectives, marketing strategies, and technical constraints.
• Technical Collaboration: Partner with engineering and development teams during implementation to ensure design integrity, quality control, and platform consistency.

Required Qualifications

• UX Expertise: Proven track record in UX/UI, Product Design, or Experience Design with a strong portfolio showcasing visual design, information architecture, and digital product strategy.
• Search & Content Integration: Solid understanding of content strategy, customer journey mapping, performance optimization, SEO, and emerging AI search paradigms.
• Design & CMS Tooling: Hands-on proficiency with Figma, Adobe Creative Cloud, and enterprise CMS platforms (e.g., Adobe Experience Manager).
• Delivery & Communication: Experience working within Agile frameworks, navigating cross-functional team dynamics, and presenting designs effectively to key stakeholders.

Preferred Qualifications

• Experience with enterprise design systems, component libraries, and modular layout frameworks.
• Direct background working alongside digital marketing, customer acquisition, or specialized SEO/content teams.
• Hands-on experience with web analytics software such as Adobe Analytics or Google Analytics.
• Prior experience in financial services, healthcare, insurance, or other highly regulated industries.

EEO: Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of - Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.