Senior Product Analyst: Data & Salesforce Integrations

First American; Santa Ana (CA); On-site; USD 112,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401k

PTO / Paid sick leave

Employee stock purchase plan

Job summary

First American seeks a Senior Product Analyst - Data & Integration to connect customer data across Salesforce and custom platforms, guiding engagement strategies and AI-enabled experiences. You will bridge Sales, Marketing, Engineering, and Enterprise Data teams to translate business needs into scalable integration patterns.

You will lead discovery, define data requirements and ensure data governance, with a focus on activation across enterprise systems and efficient data flows for analytics and

Qualifications

• Bachelor's degree in Business, Information Systems, Computer Science, Data Analytics, or a related discipline, or equivalent experience.
• 5+ years of experience leading business analysis, product analysis, or solution analysis within Salesforce or enterprise CRM ecosystems.
• Experience with Salesforce Sales Cloud, Service Cloud, Marketing Cloud, and Data360.
• Experience with customer data platforms such as Segment.
• Strong understanding of enterprise customer data, data integration, identity resolution, APIs, event-driven architectures, and modern integration patterns.
• Expertise in requirements gathering, business process analysis, stakeholder facilitation, process modeling, and user story development.
• Strong understanding of customer data governance, data quality, and business data stewardship.
• Excellent communication and influencing skills.
• Experience supporting enterprise AI initiatives, intelligent automation, or customer data activation strategies is preferred.

Responsibilities

• Partner with Marketing, Sales, Data Operations, Engineering, and Enterprise Data teams to define business capabilities supported by Salesforce, Data360, Marketing Cloud, and custom platforms.
• Lead discovery sessions with business stakeholders to identify customer, engagement, operational, and behavioral data requirements that support sales, marketing, servicing, analytics, and AI capabilities.
• Partner with business stakeholders to define the business logic, data requirements, and integration patterns that govern how customer and engagement data is captured, transformed, activated, and shared across enterprise platforms.
• Translate business objectives into scalable business requirements, user stories, process flows, functional specifications, and data mapping documentation that support technical implementation.
• Collaborate with Engineering and Enterprise Data teams to design scalable, reusable integration patterns that improve platform interoperability, reduce duplicate development, and accelerate delivery.
• Define business rules supporting customer & engagement data assets across Salesforce and connected platforms.
• Serve as the liaison between Sales, Marketing, Data Operations, and Engineering teams to ensure enterprise customer data supports current business capabilities and future AI-driven experiences.
• Support AI-enabled solutions by ensuring customer profile, engagement, and operational data are connected, accessible, and optimized for intelligent automation, predictive insights, and agentic experiences.
• Collaborate with Product Managers to ensure product roadmaps incorporate enterprise data and integration capabilities while maintaining alignment across Salesforce, marketing technologies, and custom business applications.
• Continuously evaluate business processes and identify opportunities to improve operational efficiency through automation, reusable integration patterns, and modern platform capabilities.
• Create and maintain business documentation, including process maps, functional requirements, user stories, acceptance criteria, and integration specifications.

Skills

Stakeholder facilitation

Requirements gathering

Business analysis

Data governance

Process modelling

User stories

Analytical thinking

Education

Bachelor's degree in Business, Information Systems, Computer Science, Data Analytics, or related

Tools

Salesforce

Data360 (Data Cloud)

Segment

APIs

MuleSoft

Job description

First American seeks a Senior Product Analyst - Data & Integration to connect customer data across Salesforce and custom platforms, guiding engagement strategies and AI-enabled experiences. You will bridge Sales, Marketing, Engineering, and Enterprise Data teams to translate business needs into scalable integration patterns.

You will lead discovery, define data requirements and ensure data governance, with a focus on activation across enterprise systems and efficient data flows for analytics and