Senior Product Analyst

Custom Ink; Georgia (VT); Remote; USD 120,000 - 160,000; Full time

Job summary

Join a leading company as a Senior Product Analyst, where you'll leverage your analytical skills to drive web insights and optimize digital performance. Collaborate with cross-functional teams to enhance product strategies and improve user experience. This remote role offers competitive compensation and a supportive work environment.

Benefits

Generous Paid Time Off

Comprehensive Health Coverage

Employee Wellness

Family-Friendly Benefits

Financial Wellness

Professional Development

Qualifications

• 6+ years in digital or ecommerce analytics.
• Proven experience in A/B and multivariate tests.
• Ability to design scalable processes for test execution.

Responsibilities

• Provide insights and actionable recommendations.
• Analyze test results to understand user behavior.
• Monitor key web metrics and site health signals.

Skills

Analytical

Technical Fluency

Collaboration

Education

Bachelor’s or Master’s degree in Analytics, Statistics, Computer Science, Economics

Tools

SQL

Google Analytics 4

Google Tag Manager

Looker

Tableau

Power BI

Optimizely

R

Python

Job description

Join to apply for the Senior Product Analyst role at Custom Ink.

Overview

• Workstyle: Remote, work from almost anywhere
• Reports to: VP, Analytics
• Classification: Exempt, Salary
• Travel Expectations: Minimal travel for team meetings and industry events

What we’re looking for

We’re seeking a strategic, detail-oriented Senior Product (Web) Analyst with a passion for experimentation, user behavior insights, and scalable analytics infrastructure to join Custom Ink’s Data & Analytics team. In this high-impact role, you’ll partner with cross-functional teams to uncover actionable web insights, drive optimization strategies through testing, and enhance our digital performance reporting. The ideal candidate is highly analytical, technically fluent, and energized by improving both how we measure success and how teams engage with data.

• 6+ years of experience in digital or ecommerce analytics, with a strong track record of influencing product or marketing decisions through web data.
• Bachelor’s or Master’s degree in Analytics, Statistics, Computer Science, Economics, or a related quantitative field.
• Proven experience designing and analyzing A/B and multivariate tests, including hypothesis development, segmentation, and test interpretation.
• Advanced proficiency in SQL for data extraction and transformation; experience with BigQuery or Redshift environments preferred.
• Familiarity with statistical languages (R or Python) to support exploratory analysis or model-building initiatives.
• Deep knowledge of Google Analytics 4 and Google Tag Manager, including tagging strategy, data layer implementation, and reporting accuracy.
• Experience building or contributing to automated, scalable reporting tools using platforms such as Looker, Tableau, or Power BI.
• Hands-on experience working with incomplete or unstructured datasets and developing governance or documentation to ensure trusted reporting.
• Experience interpreting statistical significance and uncertainty in test results.
• Ability to design scalable processes for test execution and insight sharing.
• Demonstrated ability to enable data access and literacy across teams through training, documentation, or internal tool adoption strategies.
• Proven ability to collaborate as a strategic thought partner with marketing, product, and UX teams—bringing data-driven hypotheses and framing testing opportunities that guide business decisions.
• Familiarity with testing platforms such as Optimizely (web or full stack), and experience defining experimentation roadmaps.

Compensation

We are committed to providing pay transparency and equitable compensation.

• The annual base salary range for this position is $120,000 - $160,000 plus a performance bonus targeted at 5% of base salary, tied to individual/company performance and continued retention. Placement within the range is determined by knowledge, skills, experience, and internal equity.

The perks!

• Generous Paid Time Off: Recharge with flexible paid time off policies and major paid holidays.
• Comprehensive Health Coverage: Medical, Dental, and Vision at low cost through PPO or HDHP plans.
• Employee Wellness: Virtual medical consultations and mental health services.
• Family-Friendly Benefits: Paid parental leave, adoption assistance, family-building benefits.
• Financial Wellness: 401(k) with company matching, life & AD&D insurance, financial planning resources.
• Professional Development: Training programs, certifications, tuition assistance.

What you’ll do

• Understand business objectives and provide insights and actionable recommendations.
• Partner with digital product, technology, and merchandising teams to understand site behaviors.
• Educate teams on web analytics opportunities to optimize impact.
• Lead hypothesis generation and define, design, and iterate testing opportunities.
• Analyze test results to understand user behavior and reasons behind observed outcomes.
• Monitor key web metrics and site health signals; implement tools or dashboards to surface risks or opportunities.
• Own tagging strategy and QA processes to ensure reliable web data infrastructure.
• Perform exploratory analysis to generate insights and recommendations across business areas.

How you’ll be measured

• Quality of analysis, insights, and impact.
• Relationships with other leaders and analysts.
• Delivery and interpretation of experiments.
• Awareness of site health.
• Influence on cross-functional roadmaps and experimentation practices.

How you’ll make a difference

As a Senior Product (Web) Analyst, you’ll deliver insights, shape experimentation strategies, and help teams ask smarter questions. Collaborating with Product, UX, Marketing, Merchandising & Engineering, you’ll work to improve site and product performance, support optimization efforts, and uncover opportunities for website improvements. This role reports to the VP of Analytics.

Cover letters are encouraged but not required. Custom Ink values individuality—use your voice in your application.

Our commitment to diversity and equal opportunity is unwavering. We celebrate diversity in all forms and are committed to a discrimination-free workplace.