Senior Principal Tech PM: AI-Driven Automation & Workflows

Hasbro; Boston (MA); On-site; USD 160,000 - 240,000; Full time

Job summary

Hasbro is hiring a Senior Principal, Technical Product Manager to translate complex workflows into scalable automation and AI-enabled capabilities that drive real business value across Marketing, Brand, and Commercial teams worldwide.

This hands-on, globally oriented role partners with cross-functional leaders to simplify planning, improve transparency, and deliver practical solutions that balance short-term wins with long-term sustainability.

Qualifications

• Experience improving business processes within Marketing, Brand, Commercial, or planning environments.
• Hands-on experience with automation tools, workflow platforms, agentic or AI-enabled solutions, and low-code technologies.
• Strong systems thinking and the ability to design scalable workflow and data architectures that connect across platforms.
• Understanding of enterprise architecture principles, including integration patterns, data flows, governance considerations, and the emerging role of autonomous or agentic capabilities within enterprise ecosystems.
• Comfort navigating complex ecosystems and balancing short-term wins with long-term sustainability.
• Ability to translate ambiguous challenges into structured, practical solutions.
• Experience partnering efficiently across the enterprise.
• A product approach - you design capabilities that are user-centered, resilient, agent-augmented where appropriate, and built to evolve.

Responsibilities

• Identify process complexity and design practical automation solutions.
• Lead AI experimentation with measurable impact for multiple global teams.
• Translate experimentation into practical, governed capabilities that scale responsibly.
• Collaborate with Technology, Data, Finance, and Operations to ensure sustainable solutions.
• Support change adoption through clarity, transparency, and measurable outcomes.

Skills

Process optimization

Automation tooling

AI-enabled solutions

Low-code platforms

Systems thinking

Enterprise architecture

Cross-functional collaboration

Product mindset

Job description

Hasbro is hiring a Senior Principal, Technical Product Manager to translate complex workflows into scalable automation and AI-enabled capabilities that drive real business value across Marketing, Brand, and Commercial teams worldwide.

This hands-on, globally oriented role partners with cross-functional leaders to simplify planning, improve transparency, and deliver practical solutions that balance short-term wins with long-term sustainability.