Senior Principal Demand Generation - Expansion

ZoomInfo; Waltham (MA); On-site; USD 151,000 - 237,000; Full time

Job summary

ZoomInfo in Waltham, MA is hiring a Senior Principal, Demand Generation to own the demand strategy for our existing business. The role involves cross-functional collaboration with Sales, RevOps, content, product marketing and website to turn growth targets into a unified demand plan.

You will lead multi-channel campaigns, manage ABM for strategic accounts, and optimize budget allocation with a data-driven mindset, while advancing adoption of new product features and launches.

Qualifications

• 6+ years in B2B demand generation or integrated campaigns, ideally within SaaS, at senior individual contributor or leadership level.
• Direct accountability for a qualified pipeline or revenue number.
• Experience running targeted account strategies and engaging buying groups through complex buying processes.
• Experience marketing to sales and marketing leaders, and running demand in more than one market.
• Strong command of pipeline metrics and attribution. Fluent in Salesforce, HubSpot or Marketo, LinkedIn Ads, and a tool such as Dreamdata.
• AI curious. You're already testing how AI can sharpen audience building, content and campaign execution, and are keen to push it further.

Responsibilities

• Own the demand generation plan and the pipeline number for existing business. Set the strategy against our sales, operations and marketing personas, and carry the qualified pipeline and revenue targets that come with it.
• Set the account strategy with R&G, finance and RevOps. Agree the priority accounts, the buying groups and the segmentation, then build and execute a plan against this.
• Direct demand creation across paid media, events, content and partnerships. Own the messaging and keep it consistent wherever it shows up.
• Own the investment case. Recommend where the demand budget goes, defend it with numbers, and move it when performance says to.
• Build and execute ABM across our strategic accounts, working directly with the AM team to help them expand and accelerate pipeline here
• Execute campaigns within the customer base to help drive adoption of new product features and launches.

Skills

B2B demand gen

SaaS

Targeted account strategies

Pipeline metrics & attribution

Salesforce

HubSpot/Marketo

LinkedIn Ads

Dreamdata

AI in marketing

Leadership

Tools

Salesforce

HubSpot

Marketo

LinkedIn Ads

Dreamdata

Job description

ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast.

ZoomInfo is hiring a Senior Principal, Demand Generation to own the demand strategy for our existing business, selling to sales, operations and marketing leaders. The approach is value driven rather than lead gen: multi-channel integrated campaigns built on what these buyers actually care about, not volume plays behind a form. It requires cross functional collaboration, pulling Sales, RevOps, content, product marketing and website behind one plan. When the business commits to a growth target, this is the person who turns it into a demand plan the whole R&G team can run behind.

What You’ll Do

• Own the demand generation plan and the pipeline number for existing business. Set the strategy against our sales, operations and marketing personas, and carry the qualified pipeline and revenue targets that come with it. Lead volume is not the measure.
• Set the account strategy with R&G, finance and RevOps. Agree the priority accounts, the buying groups and the segmentation, then build and execute a plan against this.
• Direct demand creation across paid media, events, content and partnerships. Own the messaging and keep it consistent wherever it shows up.
• Own the investment case. Recommend where the demand budget goes, defend it with numbers, and move it when performance says to.
• Build and execute ABM across our strategic accounts, working directly with the AM team to help them expand and accelerate pipeline here
• Execute campaigns within the customer base to help drive adoption of new product features and launches.

What You Bring (Required Qualifications)

• 6+ years in B2B demand generation or integrated campaigns, ideally within SaaS, at senior individual contributor or leadership level.
• Direct accountability for a qualified pipeline or revenue number.
• Experience running targeted account strategies and engaging buying groups through complex buying processes.
• Experience marketing to sales and marketing leaders, and running demand in more than one market.
• Strong command of pipeline metrics and attribution. Fluent in [Salesforce], [HubSpot or Marketo], LinkedIn Ads, and a tool such as Dreamdata.
• A commercial mindset. You understand how demand creation converts into pipeline and revenue, and you manage to that.
• AI curious. You're already testing how AI can sharpen audience building, content and campaign execution, and are keen to push it further.

Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training.

We want our employees and their families to thrive.

In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.

Below is the US base salary for this position. Additional compensation such as Bonus, Commission, Equity and other benefits may also apply.

$150,850—$237,050 USD

About Us

ZoomInfo (NASDAQ: GTM) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller.

ZoomInfo is committed to protecting your privacy when you apply for jobs with us. Please review our Job Applicant Privacy Notice for more details on how we handle your personal information.

ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here.

ZoomInfo is proud to be an equal opportunity employer, hiring based on qualifications, merit, and business needs, and does not discriminate based on protected status. We welcome all applicants and are committed to providing equal employment opportunities regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic protected by applicable law. We also consider qualified candidates with criminal histories in accordance with legal requirements.

For Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. ZoomInfo does not administer lie detector tests to applicants in any location.