Senior / Principal Brand Designer

23andMe, Inc.; Palo Alto (CA); On-site; USD 100,000 - 170,000; Full time

Job summary

23andMe Research Institute, a newly established nonprofit focused on genetic discovery and scientific advancement, seeks a Senior Brand Designer to shape its visual identity and campaigns.

You will lead integrated brand efforts across digital, print, and events, develop digital storytelling assets, and mentor junior designers while collaborating with scientists, communications, philanthropy, and partnerships.

Qualifications

• 6+ years in brand or marketing design, with at least 2 years in a senior or lead role.
• strong portfolio demonstrating expertise in typography, layout, color, and digital identity.
• experience leading creative projects and directing external vendors.
• proficiency in Figma, Adobe Creative Suite, and AI-assisted design tools
• excellent storytelling, presentation, and collaboration skills
• ability to manage multiple projects independently

Responsibilities

• design integrated brand campaigns across digital, print, and event platforms
• develop digital storytelling assets like web pages, social content, and data visualizations
• create visual identities for events, philanthropy materials, and partnerships
• lead creative direction and manage external agencies
• evolve and maintain the Institute’s visual system
• collaborate closely with cross-functional teams including scientists, communications, philanthropy, and partnerships
• mentor junior designers and set creative standards

Skills

Brand design

Typography

Layout

Color theory

Digital storytelling

Stakeholder collaboration

Leadership

Presentation

Mentoring

Tools

Figma

Adobe Creative Suite

AI-assisted design tools

Job description

Role

Senior Brand Designer for the 23andMe Research Institute, a newly established nonprofit focused on genetic discovery and scientific advancement.

Responsibilities

• design integrated brand campaigns across digital, print, and event platforms
• develop digital storytelling assets like web pages, social content, and data visualizations
• create visual identities for events, philanthropy materials, and partnerships
• lead creative direction and manage external agencies
• evolve and maintain the Institute’s visual system
• collaborate closely with cross-functional teams including scientists, communications, philanthropy, and partnerships
• mentor junior designers and set creative standards

Requirements

• 6+ years in brand or marketing design, with at least 2 years in a senior or lead role
• strong portfolio demonstrating expertise in typography, layout, color, and digital identity
• experience leading creative projects and directing external vendors
• proficiency in Figma, Adobe Creative Suite, and AI-assisted design tools
• excellent storytelling, presentation, and collaboration skills
• ability to manage multiple projects independently

Nice to Have

• background in health, science, or complex content
• knowledge of data visualization
• experience with nonprofit or mission-driven brands
• understanding of genetics or enthusiasm to learn

High-Value

focus on science communication, integrated campaigns, digital storytelling, event branding, and partnership materials within a fast-paced, mission-driven environment.