Senior PR & Media Relations Strategist

ID Projetos Educacionais; Palm Harbor (FL); On-site; USD 60,000 - 90,000; Full time

Job summary

Geographic Solutions is seeking a Public Relations Specialist to own strategy and execution of the company’s messaging across external communications. You will manage media lists, award submissions, and PR campaigns while leveraging your network to promote the brand.

The role requires 5+ years in PR, strong media relationships, copywriting, and proficiency with PR tools. Domestic travel to Palm Harbor HQ for orientation is expected as needed.

Qualifications

• 5+ years of experience in Public Relations, Communications and/or Media Relations
• Proven ability to develop, implement, and execute successful public relations campaigns
• Manages relationships with external contacts effectively
• Must have experience cultivating and maintaining key media contacts using PR tools such as Muck Rack, PR Newswire, Qwoted, Meltwater, or similar
• Applicable knowledge in copywriting and editing
• Experience with task management systems, such as Trello, a plus
• General understanding of how SEO and GEO impact our corporate website site traffic

Responsibilities

• Coordinate all public relations content and activities for the corporate brand and for our product line
• Draft press releases, pitches, case studies, white papers, and media summaries
• Coordinate and gain final approval from stakeholders on all messaging
• Distribute approved messaging across press release distribution sites – both domestic and occasionally across international channels
• Lead and execute media strategies across different mediums (print, social, television, blogs, podcasts)
• Build relationships with new media contacts and maintain relationships with existing contacts for the various industries we serve
• Maintain relationships with various industry memberships to gain ad placements and feature stories
• Develop and maintain strong working relationships with key editors, online media, and industry organizations
• Create written features to target applicable audiences and maximize company visibility through innovative, brand elevating stories
• Create, implement, and manage a yearly media calendar/schedule
• Pitch story ideas that highlight the company image, accomplishments, software launches, client success(es), industry best practices, corporate events, and product line
• Play an active role in efforts to identify and pursue industry awards, accolades, and recognition opportunities that generate positive publicity and strengthen brand awarenessDeliver consistent messaging to various media outlets
• Organize, schedule, and prepare key leaders for press interviews
• Leads media crisis management if needed; proactively strategizes, troubleshoots, and creates solutions
• Assists the company in any crisis public relations strategy, when and if necessary
• Fields all press inquiries, coordinates with Marketing Department leads and Management team, to respond in a timely and professional manner
• Work with the company’s economist to maintain current public relations-style content, such as the brand’s Economist Corner publication, and create similarly styled content for other verticals.
• Work to find new content mediums to pitch out content outside of traditional PR
• Work with fellow team members to seek out award opportunities and submit applications.

Skills

Public relations

Communications

Media relations

Education

Bachelor’s degree in communications

Tools

Muck Rack

PR Newswire

Qwoted

Meltwater

HubSpot

Microsoft Office

Job description

Geographic Solutions is seeking a Public Relations Specialist to own strategy and execution of the company’s messaging across external communications. You will manage media lists, award submissions, and PR campaigns while leveraging your network to promote the brand.

The role requires 5+ years in PR, strong media relationships, copywriting, and proficiency with PR tools. Domestic travel to Palm Harbor HQ for orientation is expected as needed.