Senior PR Manager, Home Entertainment

Samsung Electronics America; Plano (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Life at Samsung

Benefits @ Samsung

Job summary

Samsung Electronics America, Inc. (SEA) is seeking a strategic, hands‑on Senior Manager of Public Relations to lead communications across four product categories for Home Entertainment.

You will drive earned media narratives, build influencer programs, and manage day‑to‑day relationships with internal teams and external partners. The role focuses on brand storytelling, community strategy, and media operations, with cross‑functional collaboration across Product, Engineering, R&D, Sales, and

Qualifications

• 8–12 years of PR or communications experience
• Proven track record securing top‑tier technology and consumer media coverage
• Hands‑on experience running influencer programs with earned approaches
• Direct experience with analyst relations and briefing stakeholders
• Genuine fluency with Reddit and understanding community norms
• Strong editorial instincts: write, edit, sharpen messaging quickly
• Experience managing agencies and/or direct reports
• Comfortable operating with ambiguity in a fast‑paced environment

Responsibilities

• Lead communications strategy and execution across four product categories (TV, Audio, Memory, Monitors).
• Manage media relations, product reviews, and always‑on coverage programs.
• Design and run a scalable earned influencer program.
• Develop a Reddit strategy and community engagement plan.
• Lead thought leadership and analyst relations activities.
• Oversee agency relationships and coordinate with local/global marketing stakeholders

Skills

PR leadership

Media relations

Influencer programs

Analyst relations

Reddit fluency

Editorial instincts

Agency management

Team management

Job description

Samsung Electronics America, Inc. (SEA) is seeking a strategic, hands‑on Senior Manager of Public Relations to lead communications across four product categories for Home Entertainment.

You will drive earned media narratives, build influencer programs, and manage day‑to‑day relationships with internal teams and external partners. The role focuses on brand storytelling, community strategy, and media operations, with cross‑functional collaboration across Product, Engineering, R&D, Sales, and