Senior PR Lead, Travel & Destinations (Remote)

Karsh Hagan Madden; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Medical/dental/vision

401(k) with match

Flexible PTO

Tools and technology

Job summary

Karsh Hagan Madden in the United States is seeking a Senior Associate Director, PR to develop and sustain strong media relationships for clients, lead client strategy, and mentor the broader PR team. You will work with a collaborative team to create PR campaigns that inspire travel to destinations across the U.S., while serving as a trusted partner who counsels clients and navigates crises with composure.

This role offers growth, travel up to 30%, and a dynamic environment that rewards

Qualifications

• Strong communication and relationship-building skills, both internally and externally.
• Demonstrated experience developing and leading strategic PR and media relations initiatives.
• Strong media relationships and an understanding of the evolving media landscape, ideally within travel, tourism, destination marketing, or a related industry.
• Experience developing creative, integrated PR campaigns and collaborating across multiple disciplines.
• A strategic mindset paired with the ability to turn ideas into actionable plans and successful execution.
• Strong leadership and mentoring skills with a genuine interest in helping others learn and grow.
• The ability to confidently counsel clients, navigate challenging situations, and manage crisis communications.
• A data-informed approach to measuring PR performance and demonstrating meaningful results.
• Curiosity, creativity, and an ability to recognize timely opportunities within industry trends, news, and culture.
• The ability to thrive in a collaborative, fast-moving environment while balancing multiple clients, priorities, and deadlines.
• Willingness and ability to travel up to 30%.

Responsibilities

• Develop compelling PR strategies that turn travel stories into headlines, spark curiosity across media channels, and draw attention to the communities we serve.
• Build and nurture strong media relationships with everyone from top-tier journalists to niche travel bloggers, positioning yourself and our clients as trusted resources.
• Develop and lead award-winning PR campaigns that blend data and creativity to generate meaningful press coverage and measurable community impact.
• Collaborate across creative, media, strategy, and other disciplines to ensure campaigns come together with a unified voice and vision.
• Stay on top of industry trends, breaking news, and cultural moments to identify timely opportunities for our clients and keep Madden's PR efforts ahead of the curve.
• Oversee crisis communications with confidence and composure, providing thoughtful counsel and helping clients navigate challenges while maintaining trust.
• Measure and report on PR performance beyond traditional metrics, using meaningful data to demonstrate the value and impact of our work.
• Manage, mentor and inspire members of the PR team, encouraging creativity, accountability, collaboration, and professional growth.
• Ideate buzzworthy activations and media missions - from memorable stunts to immersive press trips that get people talking and position communities as must-cover stories.
• Cultivate trusted client relationships by serving as a proactive strategic partner, providing smart counsel, and ensuring clients feel seen, heard, and excited about the work.

Job description

Karsh Hagan Madden in the United States is seeking a Senior Associate Director, PR to develop and sustain strong media relationships for clients, lead client strategy, and mentor the broader PR team. You will work with a collaborative team to create PR campaigns that inspire travel to destinations across the U.S., while serving as a trusted partner who counsels clients and navigates crises with composure.

This role offers growth, travel up to 30%, and a dynamic environment that rewards