Senior PR Lead — Sustainable Fashion (Hybrid)

Social Fashion Company GmbH; Deutschland; Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Monthly non-cash benefit

Employee discounts

Company pension scheme

Flexible working hours

Job summary

Social Fashion Company GmbH is looking for a Senior PR Manager to develop and lead PR strategies that highlight our commitment to responsible fashion. You will create messaging frameworks, build relationships with media, and lead integrated campaigns across various channels.

This role offers an inspiring work environment with flexible hours and a strong team spirit. We value sustainability and ethical communication, ensuring your work has a meaningful impact.

Qualifications

• 5-7 years of experience in PR, communications or a related field.
• Experience in developing and executing integrated PR campaigns.
• Strong interest in sustainability and ethical brand communication.

Responsibilities

• Develop and lead comprehensive PR strategies and campaigns.
• Create messaging frameworks and media plans.
• Build strong relationships with journalists and stakeholders.
• Lead integrated PR campaigns across digital and traditional channels.
• Analyze media coverage and translate insights into improvements.

Skills

Integrated PR campaigns

Media relations

Storytelling

Digital communication tools

Data-driven analysis

Job description

Want to make a difference?

As Senior PR Manager, you take a leading role in how ARMEDANGELS shows up in relevant media – not through empty claims, but through strong stories, a clear point of view and credible communication.

You own our earned media strategy with a high level of autonomy, define seasonal narrative priorities and identify the stories that truly move our brand forward. Your work is not just about creating visibility. It is about positioning ARMEDANGELS as a relevant voice in responsible fashion.

With your strong sense for media, storytelling and senior relationships, you build a high-quality PR programme that connects visibility, reputation and commercial impact. At the same time, you support and mentor PR colleagues, helping them grow their media, writing and relationship skills while stepping into leadership when needed.

Who we are...

Since 2007, we at ARMEDANGELS have been proving that fashion can be different: innovative and timeless, produced according to responsible standards for people and the planet. No wage slavery, no harmful chemicals, no cheap mass production. What started as a simple idea to print T-shirts and raise donations for projects and organizations has grown into a company that is now one of Europe’s largest sustainable lifestyle labels. With a team of 160 people and four collections a year, we show at ARMEDANGELS that responsibility and good product design are not mutually exclusive.

What is the job about?

• You independently define our seasonal PR narrative priorities, identify relevant brand stories and translate them into strong editorial calendars and pitch strategies.
• You ensure that our PR storytelling is bold, specific and credible, helping ARMEDANGELS stand out clearly within the fashion and sustainability landscape.
• You own and develop relationships with top-tier editors, journalists and relevant media figures at senior level.
• You independently manage PR agencies in assigned markets, from briefing and execution to quality control and clear accountability.
• You own the seasonal seeding, gifting and events programme, making sure it delivers quality, visibility and commercial impact.
• You track earned media performance, turn insights into strategic recommendations, present them to the Lead PR and proactively propose new media opportunities, storytelling formats and PR partnerships.

We'd love to hear from you if you have

• You have around 5–8 years of experience in PR, corporate communications or a comparable communications environment.
• You have strong expertise in the fashion and/or sustainability media landscape and understand which stories are truly relevant there.
• You bring proven experience in building and managing senior media relationships.
• You have experience managing PR agencies, leading complex PR programmes and navigating sensitive or critical communication topics.
• You can develop clear strategic recommendations, present them confidently and communicate effectively with senior stakeholders.
• You are fluent in German and English and enjoy mentoring Junior and Regular PR colleagues to develop their media, writing and relationship skills.

What can you expect?

• Inspiring work environment: Work in an innovative company that acts as sustainably as possible and continuously sets new standards.
• Flexibility: Trust-based working hours and the possibility to work hybrid (40% Office / 60% Remote).
• Team spirit: Look forward to fantastic celebrations with great colleagues, an office with lots of history and a love for dogs, who are warmly welcomed in the office.
• Benefits: €50 monthly non-cash benefit via guudcard, shopping vouchers for ARMEDANGELS, great employee discounts, a JobRad or Deutschlandticket as well as a company pension scheme.
• Support: Our Employee Assistance Program is available to support you in any life situation, independently from your employer.
• Come as you are: No dress code – just come as you are. Clothes are, of course, required.

Good to know before you apply

Diverse interests, courage and the drive to get things moving are very welcome here.

Please apply online via the application button and include the following information in your application:

• Your pronouns & preferred name, if applicable
• Your CV
• Your earliest possible start date & salary expectations
• A few words on why you are excited to join us

This helps us get a well-rounded picture of how well we fit together. You can address your application to our colleague Lukas.

Thank you for your time and your interest!