Head of Global CRM

Richemont; United States; À distance; USD 134 000 - 202 000; Plein temps

Avantages offerts par ce poste

Canteen

On-site café

Laundry service

Health programs

HVV-ProfiTicket

EV charging stations

Montblanc product discounts

Employee benefits portal

30 days holiday

Training opportunities

Résumé du poste

Montblanc, headquartered in Hamburg, seeks a Head of Global CRM to lead a high-performing, multi-functional global CRM department spanning CRM technology, lifecycle marketing, and performance analysis. You will design seamless global client journeys and translate brand priorities into a cohesive CRM Campaign Calendar that balances luxury storytelling with D2C performance.

You will define and drive Montblanc’s global CRM tech roadmap, oversee system rollouts, CDP integrations and GDPR-compliant

Qualifications

• 8+ years of CRM, Direct Marketing and Marketing Automation experience in luxury or premium retail sectors.
• 3+ years leading multi-disciplinary teams bridging tech and creative/marketing profiles.
• Experience with Salesforce (Marketing Cloud/Service Cloud), SAP CRM, and GCP/Looker; GDPR knowledge is essential.

Responsabilités

• Lead and mentor a global CRM department spanning CRM technology, lifecycle marketing, and performance analysis.
• Design and execute seamless global client journeys via a cohesive CRM Campaign Calendar.
• Define and drive Montblanc’s global CRM tech roadmap, overseeing system rollouts, CDP integrations and data security.
• Own and optimize CRM KPIs including email/SMS performance, database health, customer retention, and ROI of campaigns.

Connaissances

CRM strategy

Stakeholder management

Data analytics

Digital marketing

CRM KPIs

Email/SMS marketing

Formation

Business Administration/Marketing/International Management degree

Outils

Salesforce Marketing Cloud

Salesforce Service Cloud

SAP CRM

GCP/Looker

Description du poste

Founded in 1906 as a manufacturer of writing instruments, MONTBLANC today creates exclusive products including watches, jewelry, writing instruments and leather goods which reflect our high demands with respect to culture, quality, design, tradition and craftsmanship. With more than 25 subsidiaries and 600 boutiques MONTBLANC is present all over the world.

Head of Global CRM (m/f/d)

A full-time position at our Headquarters in Hamburg starting 1st November 2026

Indulge your passion** …**

• in leading, mentoring, and developinga high-performing, multi-functional global CRM department consisting of specialists spanning CRM technology, lifecycle marketing, and performance analysis.
• in designing and executingseamless global client journeys by translating brand priorities into a cohesive, commercial CRM Campaign Calendar that balances luxury brand storytelling with direct-to-consumer (D2C) performance.
• in defining and drivingMontblanc’s global CRM tech roadmap, overseeing system rollouts, CDP integrations, and database hygiene across our CRM tech stack (Salesforce, SAP CRM, GCP, Looker) while ensuring absolute data security and GDPR compliance.
• in owning and optimizingoverall CRM KPIs, including email/SMS performance, database health, customer retention, and lead generation, while implementing advanced attribution modelling to prove CRM’s business value and maximize the ROI of your campaign budget.
• in directingkey cross-functional strategic projects and innovative CRM initiatives across multiple global teams and stakeholders to continuously elevate the luxury client experience and pioneer new engagement methods.

You’ll have** …**

• a passion for luxury, a strategic mindset, and a deeply analytical, commercial focus, being equally comfortable speaking the language of database architects, creative campaign managers, and executive business stakeholders.
• a degreein Business Administration, Marketing, International Management, or a related field.
• 8+ years of experiencein CRM, Direct Marketing, and Marketing Automation, with a proven track record within the luxury, premium retail, or consumer goods sectors.
• 3+ years of experiencesuccessfully managing, structuring, and developing multi-disciplinary teams, ideally bridging both technical and creative/marketing profiles.
• a deep understandingof enterprise CRM suites, specifically Salesforce (Marketing Cloud, Service Cloud), SAP CRM, and GCP/Looker, with experience in Customer Data Platforms (CDP) or Identity Resolution being a strong plus.
• a strong strategic and analytical mindsetwith a commercially focused approach, alongside excellent stakeholder management skills capable of communicating technical concepts to business partners and vice versa.
• fluency in English(written and spoken), with German and other European languages highly valued.

In a culture that…

• has combined tradition with a pioneering spirit for over 100 years
• extends its innovative approach far beyond product development
• brings together individuality, enthusiasm and the joy of creativity
• is cosmopolitan, vibrant and diverse
• invites you to go above and beyond as part of a team
• is willing to allow you to develop it, shape it and leave your mark on it

In return, you’ll get…

• an international environment and good development opportunities
• flexible working hours
• site services such as: Canteen, on-site café and laundry service
• company sports and other health programs
• discounted Urban Sports membership
• a subsidized ticket for local public transport (HVV-ProfiTicket)
• an employee car park and charging stations for electric vehicles
• special conditions on Montblanc products and products from other Group brands
• employee benefits portals
• 30 days’ holiday
• regular events for employees
• various further training opportunities

In short: Indulge your passions based on your talents and abilities in an inspiring and diverse culture that is characterised by employee recognition and support. Experience all this with us.

We look forward to receiving your application and to meeting you! The HR team