Senior PR Lead — Fashion & Luxury (Hybrid, Equity)

New Ground

West Hollywood (CA)

Hybrid

USD 120,000 - 180,000

Full time

14 days+

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Benefits offered by this job

Health and dental

401(k) match

4 weeks paid time off

Equity potential

Hybrid work setup

Job summary

New Ground is seeking a Senior PR Manager to lead a dedicated portfolio of fashion, beauty and lifestyle accounts from our West Hollywood office. You'll be hands-on, coaching a small team as the practice grows, shaping strategy and client outcomes.

You bring 8+ years of senior agency PR, top LA/NY media connections, and the ability to win new business while mentoring others. We offer competitive pay, equity potential, benefits and a flexible hybrid setup.

Qualifications

8+ years in fashion, beauty, lifestyle or luxury PR with senior agency leadership.
Strong relationships with LA and NY media.
Extensive network of stylists, talent and VIPs.
Track record of winning new business through reputation.
Strategic thinking and founder counseling.
Wears multiple hats; LA-based preferred, open to NY for right candidate.

Responsibilities

Lead PR accounts end to end, with PR strategy tied to each brand's commercial goals.
Land top-tier press across digital, print, broadcast and podcasts, including affiliate-driven shopping coverage.
Build founder narratives and secure profiles, features and speaking moments.
Run celebrity, stylist and VIP programs, from gifting through to talent agreements.
Partner with influencer team on creator seeding, editor events and tastemaker moments.
Win new business through network and shape how PR is scoped, delivered and reported at New Ground.