Senior PR & Brand Storytelling Leader

Banana Republic; New York (NY); On-site; USD 152,000 - 197,000; Full time

Benefits offered by this job

Merchandise discount

Paid Time Off

Volunteer hours

401(k) match

Employee stock purchase

Medical insurance

Job summary

Banana Republic is seeking an experienced public relations leader to drive brand awareness across national and regional media. You will develop and execute PR campaigns, manage media outreach, and collaborate with cross-functional teams to tell compelling brand stories.

Strong organizational and communication skills are essential, with experience managing external agencies and guiding junior staff. This role reports to the team leader and operates within a fast-paced fashion environment in New

Qualifications

• Excellent written and verbal communication.
• Ability to manage multiple projects and budgets.

Responsibilities

• Develop and manage PR campaigns across national and regional media.
• Lead media relations efforts for key initiatives with external agencies.
• Influence PR strategies seasonally and around major launches.
• Author press releases, talking points, Q&As, and media materials.
• Build relationships with editors, influencers, and social channels.
• Coordinate with brand marketing, partnerships, social, merchandising and design teams.
• Oversee quarterly budget in collaboration with team leader.
• Mentor junior PR staff.

Skills

Executive communications

Organizational skills

Creative thinking

Data-driven decisions

Agency experience

Strategic press relations

Job description

Banana Republic is seeking an experienced public relations leader to drive brand awareness across national and regional media. You will develop and execute PR campaigns, manage media outreach, and collaborate with cross-functional teams to tell compelling brand stories.

Strong organizational and communication skills are essential, with experience managing external agencies and guiding junior staff. This role reports to the team leader and operates within a fast-paced fashion environment in New