Banana Republic Senior Manager, Public Relations

Banana Republic; New York (NY); On-site; USD 152,000 - 197,000; Full time

Benefits offered by this job

Merchandise discount

Paid Time Off

Volunteer hours

401(k) match

Employee stock purchase

Medical insurance

Job summary

Banana Republic is seeking an experienced public relations leader to drive brand awareness across national and regional media. You will develop and execute PR campaigns, manage media outreach, and collaborate with cross-functional teams to tell compelling brand stories.

Strong organizational and communication skills are essential, with experience managing external agencies and guiding junior staff. This role reports to the team leader and operates within a fast-paced fashion environment in New

Qualifications

• Excellent written and verbal communication.
• Ability to manage multiple projects and budgets.

Responsibilities

• Develop and manage PR campaigns across national and regional media.
• Lead media relations efforts for key initiatives with external agencies.
• Influence PR strategies seasonally and around major launches.
• Author press releases, talking points, Q&As, and media materials.
• Build relationships with editors, influencers, and social channels.
• Coordinate with brand marketing, partnerships, social, merchandising and design teams.
• Oversee quarterly budget in collaboration with team leader.
• Mentor junior PR staff.

Skills

Executive communications

Organizational skills

Creative thinking

Data-driven decisions

Agency experience

Strategic press relations

Job description

About Banana Republic

Banana Republic is a storyteller's brand, outfitting the modern explorer with high-quality, expertly crafted collections made to inspire and enrich life's journeys. Founded in 1978 in San Francisco, we continue to evolve our heritage of exploration through thoughtfully designed apparel and accessories that blend timeless style with exceptional craftsmanship.

Our team is made up of passionate, curious storytellers - creators and visionaries who seek out what's next and bring it to life through elevated design, immersive experiences, and a shared spirit of creativity and innovation.

About the role

In this role, you will work in an energizing, fast paced environment focused on all public relations endeavors. You will be an ambassador for our brands, driving press & brand awareness across all media channels. You will be responsible for creating impactful PR campaigns & influencing editorial coverage. You should have outstanding organizational skills with superior written and verbal communication.

What you'll do

• Develop and manage all aspects of PR, including fashion and brand media outreach (national and regional), media and customer events as it relates to product and fashion press and brand sponsorships
• Lead key media relations efforts surrounding key initiatives, including news-driving programs and brand-led features with the support of external agencies
• Influence and contribute to the development of PR strategies seasonally and around key initiatives
• Author press releases, talking points, Q&As, and other written materials to manage communication and increase awareness of the brand
• Establish and maintain key relationships with editors, influencers, and key social channels to have continual messaging on the brand and product newness
• Manage external agencies across media relations and celebrity relations functions
• Work cross-functionally across the integrated brand marketing, partnerships, social, merchandising and design teams to execute brand awareness campaigns
• Oversee quarterly budget management in partnership with team leader
• Support in the management junior PR staff

Who you are

• Personality and composure to work with senior executives and major media outlets
• Excellent organizational skills and ability to handle multiple projects simultaneously within budgets and on schedule
• Ability to determine solutions independently, think creatively, and implement rapidly
• Understanding of how brand engagement fits into the larger picture of marketing; Voracious consumer of culture, technology, and fashion and able to create stories/digital experiences at the intersection of all three
• Agency experience preferred
• Ability to assess relatively complex situations and analyze data to make judgments and recommend solutions

Salary Range

Salary Range: $151,700.00 - $197,200.00

Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

Benefits at Banana Republic

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.