Senior PR & Brand Communications Leader

Tekmetric; Houston (TX); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Tekmetric is seeking a Sr. Public Relations Manager to shape external communications, build leadership credibility, and drive high-visibility coverage.

This role focuses on executive thought leadership, strategic media partnerships, founder-led content, and industry credibility across auto repair technology. You'll collaborate closely with the CEO and cross-functional teams to create impactful, data-driven storytelling that resonates with journalists, industry voices, and AI-powered media

Responsibilities

• Build and lead our executive thought leadership program. Develop a proactive, systematic approach to positioning Tekmetric's leadership team as authoritative, trusted voices in the auto repair industry and the broader space.
• Own the earned media strategy — and evolve it for the AI era. Develop and execute a media relations strategy rooted in data-driven storytelling and deep relationships with the trade and business press covering our space.
• Drive our founder-led content engine. Partner closely with our CEO to develop an authentic, high-impact content program that puts real expertise and perspective on the page.
• Lead Tektonic media partnerships and conference PR. Tektonic is Tekmetric's flagship annual industry event — and one of our highest-profile brand moments.
• Partner with Product on launches that earn attention. Work with Product and cross-functional teams to craft narratives for product announcements that drive coverage.
• Position our leaders as subject matter experts. Identify, develop, and amplify the expertise of Tekmetric's leaders across marketing, sales, product, finance, operations, customer success, and beyond.

Job description

Tekmetric is seeking a Sr. Public Relations Manager to shape external communications, build leadership credibility, and drive high-visibility coverage.

This role focuses on executive thought leadership, strategic media partnerships, founder-led content, and industry credibility across auto repair technology. You'll collaborate closely with the CEO and cross-functional teams to create impactful, data-driven storytelling that resonates with journalists, industry voices, and AI-powered media