Sr. Manager, Public Relations and Communications

Tekmetric; Houston (TX); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Tekmetric is seeking a Sr. Public Relations Manager to shape external communications, build leadership credibility, and drive high-visibility coverage.

This role focuses on executive thought leadership, strategic media partnerships, founder-led content, and industry credibility across auto repair technology. You'll collaborate closely with the CEO and cross-functional teams to create impactful, data-driven storytelling that resonates with journalists, industry voices, and AI-powered media

Responsibilities

• Build and lead our executive thought leadership program. Develop a proactive, systematic approach to positioning Tekmetric's leadership team as authoritative, trusted voices in the auto repair industry and the broader space.
• Own the earned media strategy — and evolve it for the AI era. Develop and execute a media relations strategy rooted in data-driven storytelling and deep relationships with the trade and business press covering our space.
• Drive our founder-led content engine. Partner closely with our CEO to develop an authentic, high-impact content program that puts real expertise and perspective on the page.
• Lead Tektonic media partnerships and conference PR. Tektonic is Tekmetric's flagship annual industry event — and one of our highest-profile brand moments.
• Partner with Product on launches that earn attention. Work with Product and cross-functional teams to craft narratives for product announcements that drive coverage.
• Position our leaders as subject matter experts. Identify, develop, and amplify the expertise of Tekmetric's leaders across marketing, sales, product, finance, operations, customer success, and beyond.

Job description

About Tekmetric

Tekmetric is the all-in-one, cloud-based software helping auto repair shops run smarter, grow faster, and serve customers better.

About Tekmetric

Tekmetric is the all-in-one, cloud-based software helping auto repair shops run smarter, grow faster, and serve customers better.

Built by a shop owner and shaped by the needs of the industry, Tekmetric brings together innovation, real-world experience, and a thriving community to help shops thrive - not just survive. From running a shop, to securing payments to engaging customers, our platform simplifies operations so shop owners can focus on what really matters: delivering exceptional service, earning trust, and growing sustainably.

Officially founded in Houston in 2017, Tekmetric has grown from a single shop’s vision to the industry’s leading solution - all by staying true to our values of transparency, integrity, innovation, and a service-first mindset.

But we’re not just building shop management software. We’re building a movement. We’re empowering repair shops to rise above the daily grind, create meaningful connections with their customers, and lead the industry forward - one interaction at a time.

Come build with us. Join the journey. Shape the future of auto repair.

Working the Tekmetric Way

At Tekmetric, we’re building a culture where winning matters - not for ego, but because when our customers win, we win together.

We move fast, stay curious, and take full ownership of our results — no excuses, no finger-pointing. If you thrive in ambiguity, take initiative, and view honest feedback as fuel for growth, you’ll feel right at home here.

We’re direct but respectful, ambitious yet grounded, and collaborative at every level. Everyone leads through impact and is encouraged to speak up, share ideas, and challenge assumptions (even your manager’s). This is a place for builders, not bystanders.

Success here takes focus, follow-through, and a willingness to roll up your sleeves — but if you’re driven by meaningful work and real results, it’s deeply rewarding. You’ll join a team that cares about the work, supports one another, and takes smart risks to achieve bold goals. Be yourself, stay mission-focused, and you’ll thrive. If that energizes you, we can’t wait to meet you.

At Tekmetric, great work happens anywhere, but great teams are built through intentional connection. We offer hybrid and remote work models based on your proximity to our office hubs. Because we value in-person collaboration, travel is an expected part of every role. We come together several times a year for team and company-wide offsites to align on goals and strengthen relationships. Attendance at these events is expected and fully supported.

What You’ll Do

Tekmetric is at an inflection point. We’ve built the leading platform for independent auto repair shops, and now we’re investing in the stories, voices, and credibility that will define our position in the industry for years to come. We’re looking for a Sr. Public Relations Manager who thinks well beyond press releases and clip reports — someone who understands that PR in 2026 is as much about AI citation and "share of model" as it is about front-page features, and who knows how to build earned authority that shapes how journalists, industry voices, and AI engines understand and talk about Tekmetric.

You’ll own our external communications strategy end-to-end: from building our executive thought leadership program from the ground up, to managing high-value media partnerships, driving our founder-led content engine, and translating product milestones and community impact into compelling stories that land. This is a high-visibility, high-impact individual contributor role that sits at the intersection of earned media, executive positioning, and brand credibility — and it requires someone with both the strategic range to architect long-term programs and the polish to represent Tekmetric at the highest levels.

As our Sr. Public Relations Manager, you'll be the architect of Tekmetric's earned media presence and the steward of how our leaders, our company, and our community are seen by the world.

• Build and lead our executive thought leadership program. Develop a proactive, systematic approach to positioning Tekmetric's leadership team as authoritative, trusted voices in the auto repair industry and the broader space. Starting with our founder and CEO, you'll identify speaking opportunities, secure contributed content placements, pitch podcast and media appearances, and craft messaging that earns credibility in both traditional and AI-powered media environments.
• Own the earned media strategy — and evolve it for the AI era. Develop and execute a media relations strategy rooted in data-driven storytelling and deep relationships with the trade and business press covering our space. You understand that the goal today isn't just earning a click — it's earning a citation. You'll build a sustainable earned media engine that positions Tekmetric as the defining voice in the auto repair technology category, with an eye on GEO and AI visibility as a core strategic lever.
• Drive our founder-led content engine. Partner closely with our CEO to develop an authentic, high-impact content program that puts real expertise and perspective on the page. You'll own the strategy, develop the editorial framework, and manage the production workflow that turns leadership insights into industry-shaping content across publications, platforms, and media outlets.
• Lead Tektonic media partnerships and conference PR. Tektonic is Tekmetric's flagship annual industry event — and one of our highest-profile brand moments. You'll own the media partnership strategy for Tektonic, developing and managing relationships with trade publications, journalists, and content partners to maximize coverage, credibility, and industry reach before, during, and after the event.
• Partner with Product on launches that earn attention. Work hand‑in‑hand with Product and cross‑functional teams to craft narratives for product announcements that drive coverage and real industry conversation. You'll develop pitch angles, coordinate the media strategy, and ensure every major product launch moment gets the external visibility and third‑party validation it deserves.
• Position our leaders as subject matter experts. Identify, develop, and amplify the expertise of Tekmetric's leaders across marketing, sales, product, finance, operations, customer success, and beyond — matching the right internal voices to the right audiences to build authority across the conversations that matter most to our business