Senior PPC Specialist

Fincent; United States; Remote; USD 75,000 - 110,000; Full time

Job summary

Fincent, a dynamic finance firm, seeks a Senior PPC Specialist to lead and scale its performance marketing across major platforms like Google and Meta. The individual will be pivotal in driving demand generation and customer acquisition. This role offers the chance to work in a fast-paced environment with a collaborative team, shaping the marketing strategy from the ground up.

Benefits

Remote-first culture

Fast-paced, high-impact role

Collaborative team environment

Close interaction with leadership

Opportunity to shape marketing strategy

Qualifications

• 5+ years in PPC/SEM and Paid Social campaign management.
• Proven success in managing campaigns with measurable ROI.
• Strong understanding of conversion funnels and marketing automation.

Responsibilities

• Plan, execute, and optimize paid search and social campaigns.
• Conduct A/B tests for ad copy, creatives, and bidding strategies.
• Monitor daily performance and manage budget allocation.

Skills

PPC

SEM

SEO

Data Analysis

Communication

Tools

Google Ads

Facebook Business Manager

Bing Ads

Google Analytics

SEMrush

Ahrefs

Job description

Fincent is a new age finance firm whose mission is to bring financial and accounting services into the modern era. We like to think of ourselves as all of the good parts of a startup, without the downsides. We're a tight-knit team of smart, friendly people solving problems together with a shared passion for design, technology and creativity. Fincent stands at the intersection of neo-banking and SaaS and aims to be a complete financial hub for SMBs. We offer an AI-powered finance team with a real-time dashboard to manage all the finance functions for your business on one platform – banking, bookkeeping, yearly taxes, bill pay & invoicing, financial projections & budgeting, reimbursements and more.

Job Summary

We are looking for a Senior PPC Specialist to own and scale our paid performance marketing efforts across Google, Meta (Facebook/Instagram), Bing, and other relevant platforms. The ideal candidate will be a data-driven digital marketer with a deep understanding of SEM, paid social, and SEO fundamentals. You will play a crucial role in demand generation, customer acquisition, and growth experimentation.

Responsibilities:

• Plan, execute, and optimize paid search and social campaigns across Google Ads, Meta Ads, Bing, and other relevant networks.
• Continuously A/B test ad copy, creatives, audience segments, and bidding strategies to improve performance.
• Collaborate with designers, copywriters, and analytics teams to launch high-converting campaigns.
• Manage and optimize landing pages in collaboration with web/SEO teams to improve Quality Score and conversion rate.
• Own daily performance monitoring, pacing, and budget allocation across multiple channels.
• Provide weekly and monthly performance reports with insights and actionable recommendations.
• Conduct keyword research, competitive analysis, and stay on top of digital marketing trends and algorithm updates.
• Support SEO strategy implementation in coordination with content and development teams.

Qualifications:

• 5+ years of hands-on experience in PPC/SEM and Paid Social campaign management.
• Proven success managing large-scale campaigns with measurable ROI (especially in B2B SaaS or startup environments).
• Strong understanding of conversion funnels, attribution, pixel tracking, and marketing automation tools.
• Experienced in media planning and budget allocation to maximize ROI across paid channels
• Expertise in Google Ads (Search, Display, YouTube), Facebook Business Manager, and Bing Ads.
• Experience with tools such as Google Analytics (GA4), Tag Manager, Looker Studio, SEMrush, and Ahrefs.
• Strong analytical skills and proficiency in Excel/Sheets and data visualization tools.
• Working knowledge of SEO fundamentals and their synergy with paid efforts.
• Experience working in high-growth, cross-functional environments.
• Excellent communication and project management skills.

Bonus Points:

• Experience in a U.S.-based B2B SaaS or Fintech company.
• Google Ads and Meta Blueprint certifications.
• Previous experience in startup or early-stage growth teams.

Why Fincent?

• Fast-paced, high-impact role in a growing Fintech startup
• Work closely with founders and leadership
• Remote-first culture with a collaborative and driven team
• Opportunity to shape the performance marketing strategy from the ground up

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