Senior PPC & SEO Growth Lead (Remote)

Blacksmith Agency LLC; Seattle (WA); On-site; USD 120,000 - 180,000; Full time

Job summary

Blacksmith Agency is expanding its marketing division with a Digital Advertising Manager to lead paid search, paid social, SEO and CRO initiatives across multifamily, B2B and technical verticals.

This is a hybrid strategic/operational role. You will join sales calls, guide internal and external specialists, build performance roadmaps, and ensure campaigns deliver measurable outcomes with strong reporting and QA.

Qualifications

• 4–7 years in PPC, SEO or multi‑channel strategy.
• Experience running paid and organic channels concurrently.
• Expertise with Google Ads, GA4, Search Console and keyword tools.
• Able to articulate strategic recommendations for clients and AEs.
• Proven track record overseeing execution teams and quality.

Responsibilities

• Lead strategy for all PPC and SEO clients across industries.
• Join sales calls to validate scope and pitch recommendations
• Build 90‑day, 6‑month and annual growth roadmaps for each client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit campaigns, keywords, bidding, landing pages and CRO opportunities.
• Oversee technical & on‑page SEO, links, programmatic pages and AI content.
• Own KPI tracking, attribution and analytics accuracy.
• Provide weekly direction and coordinate with the marketing PM.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC

SEO

Analytics

Strategic recommendations

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Job description

Blacksmith Agency is expanding its marketing division with a Digital Advertising Manager to lead paid search, paid social, SEO and CRO initiatives across multifamily, B2B and technical verticals.

This is a hybrid strategic/operational role. You will join sales calls, guide internal and external specialists, build performance roadmaps, and ensure campaigns deliver measurable outcomes with strong reporting and QA.