Senior Media Strategist - PPC, SEO & Growth (Remote)

Blacksmith Agency LLC; Seattle (WA); Hybride; USD 90 000 - 140 000; Plein temps

Résumé du poste

Blacksmith Agency LLC is scaling its marketing division and seeks a Media Strategist to own strategy, performance and leadership across paid search, paid social, SEO and CRO. This hybrid role blends strategic thinking with operational oversight and requires guiding internal and external specialists while joining sales calls to shape scope.

You will build roadmaps for clients, oversee campaigns across Google Ads, Meta, Microsoft and organic search, and drive continual improvement with KPI

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels at the same time.
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization.
• Ability to build and articulate strategic recommendations for clients and account executives.
• A track record of overseeing execution teams and managing deliverable quality.
• Sharp analytical skills and the ability to diagnose performance issues fast.

Responsabilités

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Get clients found in AI search: answer engines and generative results such as Google AI Overviews, ChatGPT and Perplexity, alongside classic organic search.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Connaissances

PPC

SEO

Multi-channel strategy

Google Ads

GA4

Google Search Console

Keyword research tools

Analytics

Strategic recommendations

Execution oversight

Outils

Google Ads

GA4

Google Search Console

Keyword research tools

Paid media optimization

Description du poste

Blacksmith Agency LLC is scaling its marketing division and seeks a Media Strategist to own strategy, performance and leadership across paid search, paid social, SEO and CRO. This hybrid role blends strategic thinking with operational oversight and requires guiding internal and external specialists while joining sales calls to shape scope.

You will build roadmaps for clients, oversee campaigns across Google Ads, Meta, Microsoft and organic search, and drive continual improvement with KPI