Senior PPC & Demand Gen Strategist (Google Ads) – Remote

Dev; Chicago (IL); Remote; USD 80,000 - 120,000; Full time

Benefits offered by this job

Collaborative work environment

Opportunities for professional development

Diversity and inclusion initiatives

Job summary

A leading education technology company is hiring a Senior Demand Generation Strategist to manage and optimize PPC campaigns. The ideal candidate will have over 6 years of B2B experience, expertise in Google Ads and Microsoft Ads, and a data-driven mindset. Responsibilities include executing digital marketing projects and developing effective PPC strategies to enhance customer engagement. This position is full-time and offers a remote work option.

Qualifications

• Minimum of 6 years of B2B experience in executing Google Ads and PPC campaigns.
• Proven experience with Google Ads, Microsoft Ads, Display, and Remarketing.
• Advanced knowledge of Google Tag Manager, Search Console, and Data Studio.

Responsibilities

• Manage and optimize digital marketing strategies across Google Ads and Microsoft Ads.
• Execute ABM tactics to engage target accounts and generate leads.
• Create and maintain dashboards for key campaign metrics.

Skills

Google Ads

PPC Campaign Management

B2B Marketing

Analytical Skills

Project Management

Education

Google Ads Certification

Google Analytics Certification

Tools

Pardot

Google Solutions

Job description

A leading education technology company is hiring a Senior Demand Generation Strategist to manage and optimize PPC campaigns. The ideal candidate will have over 6 years of B2B experience, expertise in Google Ads and Microsoft Ads, and a data-driven mindset. Responsibilities include executing digital marketing projects and developing effective PPC strategies to enhance customer engagement. This position is full-time and offers a remote work option.