Measurement Platform Specialist - Data Pipelines & Semantics

Publicis Groupe ANZ; Northern, New York (KY, NY); Hybrid; USD 61,000 - 94,000; Full time

Job summary

Publicis Groupe, via PMX Lift, is seeking a highly motivated Specialist to support measurement platform initiatives across campaign analytics and product development in the United States. You will work with cross-functional teams to design, execute, and operationalize scalable data pipelines and semantic data models.

This role emphasizes collaboration, data quality, and governance, with opportunities to influence product evolution and platform improvements across analytics, engineering, and

Qualifications

• 3-5 years of experience in analytics, data engineering, measurement, or related fields.
• Familiarity with advanced TV, digital media, or advertising measurement concepts.
• Experience working with structured data and performing data analysis for reporting or insights generation.
• Strong attention to detail with ability to validate and QA complex datasets.
• Strong problem-solving and critical-thinking skills.
• Ability to collaborate effectively across technical and non-technical teams.
• Strong organizational and communication skills.
• Working knowledge of SQL or Python for transforming large datasets and executing analyses.
• Experience with reporting tools, data workflows, or cloud-based data platforms is a plus.

Responsibilities

• Support development and execution of scalable data pipelines transforming raw data into normalized datasets and aggregated reporting.
• Partner with Measurement Platform leadership to operationalize pipeline quality checks, validation frameworks, and reconciliation methodologies.
• Support the development and maintenance of semantic data models, including assisting with metric definitions, mappings, and governance workflows.
• Collaborate on the implementation of semantic layer capabilities that enable consistent metric calculation and business interpretation across platforms.
• Assist in building and maintaining internal tools and applications that support data exploration, metric access, and reporting workflows.
• Work cross-functionally with reporting, planning, engineering, and activation teams to ensure platform outputs align with campaign needs and business requirements.
• Contribute to documentation, standardization, and best practices for measurement platform development and deployment.
• Participate in ongoing product evolution efforts, identifying opportunities for optimization and supporting implementation of enhancements.

Skills

Analytics

Data engineering

Measurement concepts

Data analysis

QA datasets

Problem-solving

Collaboration

SQL or Python

Reporting tools / cloud platforms

Education

Bachelor's degree

Job description

Publicis Groupe, via PMX Lift, is seeking a highly motivated Specialist to support measurement platform initiatives across campaign analytics and product development in the United States. You will work with cross-functional teams to design, execute, and operationalize scalable data pipelines and semantic data models.

This role emphasizes collaboration, data quality, and governance, with opportunities to influence product evolution and platform improvements across analytics, engineering, and