Senior PMM, Upper-Funnel Video Solutions (B2B)

Samsung Electronics America; New York (NY); On-site; USD 180,000 - 200,000; Full time

Job summary

Samsung Electronics America, within Samsung Ads, seeks a Senior Product Marketing Manager to lead upper funnel video product marketing for North America. You will partner with Product, Engineering, Sales, and GTM to translate goals into sellable solutions for brands and agencies.

Responsibilities include owning the full lifecycle of B2B product marketing, crafting compelling value propositions, and delivering strong go-to-market programs that drive adoption and revenue.

Qualifications

• 8+ years in advertising-related product marketing.
• 5+ years in upper funnel video solution building.
• Lifecycle ownership of B2B ads or content products.
• Proven track record of launches and adoption.
• Excellent cross-functional collaboration with Product, Engineering, L&D, Monetization and Sales.
• Bachelor’s degree in product, marketing or related field.

Responsibilities

• Lead Samsung Upper Funnel product marketing and act as the primary PMM contact for cross-functional teams.
• Develop and execute go-to-market strategies to drive adoption and revenue.
• Capture customer voice and translate insights into prioritized GTM plans.
• Package offerings into clear, client-friendly value propositions.
• Collaborate with Product, Engineering, GTM, and Insights to build sales-ready programs.
• Drive measurable impact with cross-functional partners.

Skills

Product Marketing

Upper Funnel

Go-to-Market

Cross-functional

Collaboration

Data Analysis

Education

Bachelor's degree in related field

Job description

Samsung Electronics America, within Samsung Ads, seeks a Senior Product Marketing Manager to lead upper funnel video product marketing for North America. You will partner with Product, Engineering, Sales, and GTM to translate goals into sellable solutions for brands and agencies.

Responsibilities include owning the full lifecycle of B2B product marketing, crafting compelling value propositions, and delivering strong go-to-market programs that drive adoption and revenue.