Senior PMM, Reporting Solutions (Hybrid)

Morningstar; Illinois; Hybrid; USD 98,000 - 144,000; Full time

Benefits offered by this job

401k match

Stock ownership

Life insurance

Health benefits

Sabbatical

Job summary

Morningstar is seeking a Senior Product Marketing Manager to lead messaging and go-to-market for Morningstar Direct reporting. You will drive sales enablement, client adoption, and cross-functional collaboration with product, UX, and marketing to translate capabilities into value.

You will craft narratives for multiple client segments, develop revenue-generating plays, and measure impact with business metrics, contributing to Morningstar's strategic software platform growth.

Qualifications

• 5+ years of experience in product marketing, product management, marketing, sales enablement, or related function within financial services, fintech, software, or investment technology.
• Strong ability to communicate complex product concepts in a simple, customer-focused manner.
• Proven ability to manage cross-functional initiatives and influence stakeholders across product, sales, marketing, and client-facing teams.
• Experience creating positioning, messaging, sales enablement materials, product launches, or adoption programs that drive measurable business outcomes.
• Experience conducting market research, win-loss analysis, competitive intelligence, or customer segmentation projects to drive launches and adoption.
• Excellent written and verbal communication skills with the ability to tailor content to various audiences.
• Strong organizational skills with the ability to manage multiple projects in a fast-paced environment.
• Customer-centric mindset with a passion for understanding user needs and translating insights into go-to-market strategies.
• Comfort using data to inform prioritization, decision-making, and performance measurement.
• Self-starter with a test, learn, and iterate mindset.
• Empathy, curiosity, and ability to learn quickly in a dynamic environment.

Responsibilities

• Develop positioning, messaging, objection handling, content, and sales tools communicating the value of Morningstar Direct's reporting capabilities to client segments.
• Partner with Product Management and UX to understand reporting workflows and translate capabilities into customer-facing narratives.
• Craft and execute go-to-market plans for reporting enhancements and releases, including launch strategy and adoption programs.
• Understand client workflows through market research, client conversations, win-loss analysis, and usage insights to inform product and commercial teams.
• Collaborate with Sales and Client Success to identify challenges and develop resources to improve engagement and retention.
• Build competitive intelligence related to reporting, analytics, and portfolio management platforms for differentiated messaging.
• Develop revenue-generating sales plays and adoption campaigns to expand platform usage and drive growth.
• Partner with Campaign Marketing to create persona-based programs and content to drive awareness and demand.
• Ensure reporting capabilities are represented across product narratives, materials, digital experiences, events, and thought leadership.
• Measure and communicate impact via business metrics, campaign performance, and platform adoption trends.

Skills

Product marketing

Cross-functional collaboration

Storytelling

Go-to-market

Sales enablement

Client adoption

Job description

Morningstar is seeking a Senior Product Marketing Manager to lead messaging and go-to-market for Morningstar Direct reporting. You will drive sales enablement, client adoption, and cross-functional collaboration with product, UX, and marketing to translate capabilities into value.

You will craft narratives for multiple client segments, develop revenue-generating plays, and measure impact with business metrics, contributing to Morningstar's strategic software platform growth.