Product Marketing Manager - Advisor Software GTM Leader

Morningstar, Inc.; Chicago (IL); On-site; USD 77,000 - 112,000; Full time

Benefits offered by this job

401k match up to 6%

Stock ownership potential

Health benefits

Disability insurance

Sabbatical program

Paid parental leave

Tuition reimbursement

Job summary

Morningstar, Inc. in Chicago is seeking a Product Marketing Manager, Advisor Software, to lead go-to-market launches, shape messaging, and align sales, marketing, and client teams around clear priorities.

You will drive adoption and engagement for Direct Advisory Suite, collaborating with product management, client success, and service teams. This role requires onsite work four days per week in our Chicago office and a track record of delivering measurable business results.

Qualifications

• 3+ years of experience in product marketing, marketing, sales enablement, or customer communications.
• Morningstar or financial services software experience is a plus.
• A track record of leading cross-functional projects with measurable business results.
• Strong communication skills for internal and external audiences.
• Writing samples are a plus.
• Comfort using data to measure results and decide what to do next, with a test‑and‑learn mindset.
• Strong prioritization skills in a fast‑moving environment.
• Experience partnering closely with sales teams on support materials or training is a plus.
• Familiarity with tools such as Eloqua, Adobe Experience Manager, Tableau, Google Analytics, ON24, and Jira, or similar.

Responsibilities

• Craft and execute the go-to-market strategy for new product releases, including positioning, content, service enablement, and sales enablement, to retain existing clients and attract new ones.
• Act as the commercial lead across sales, strategic account marketing, and demand generation, turning product strategy and market opportunities into sales plays, enablement programs, customer marketing initiatives, and client‑facing assets.
• Develop and execute customer marketing programs that drive product adoption, advocacy, engagement, and expansion across the advisor client lifecycle, using client insights and success stories.
• Bring the voice of the advisor to the team through market research and win/loss analysis, and use those findings to inform product development, packaging, pricing, positioning, and messaging decisions.
• Build the competitive landscape for the business and create a sales enablement toolkit to support client conversations.
• Own our content library, including sales enablement and client‑facing assets and testimonials, and keep it current so the sales team uses it.
• Partner with business analysts to measure and report on program results to executive stakeholders, and use what you learn to improve outcomes.

Skills

Product marketing

Marketing strategy

Cross-functional leadership

Sales enablement

Data-driven

Writing samples

Tools

Eloqua

Adobe Experience Manager

Tableau

Google Analytics

ON24

Jira

Job description

Morningstar, Inc. in Chicago is seeking a Product Marketing Manager, Advisor Software, to lead go-to-market launches, shape messaging, and align sales, marketing, and client teams around clear priorities.

You will drive adoption and engagement for Direct Advisory Suite, collaborating with product management, client success, and service teams. This role requires onsite work four days per week in our Chicago office and a track record of delivering measurable business results.