Remote Global Marketing Lead — GTM & Growth Strategy

Higlobe, Inc.; United States; Remote; USD 120,000 - 190,000; Full time

Benefits offered by this job

Learning budget

Annual compensation review

Recognition rewards

Holiday leave

Parental leave

Employee assistance program

Sprint travel

Job summary

Canonical is a pioneering tech firm that publishes Ubuntu and leads the global move to open source. This remote-first marketing role drives campaigns and launches across product, partner, and sales teams to grow adoption and pipeline.

You will own a core marketing track, shape messaging, run experiments, and coordinate with teams worldwide. We seek leaders who can scale impact, deliver ROI, and mentor others in a global setting.

Qualifications

• Fluent English with strong written and verbal communication.
• Proven experience in B2B marketing (software, SaaS, or open source).
• Strong track record shaping GTM strategy, messaging, and campaigns.
• Ability to influence and align stakeholders across the organization.
• Target-driven with ROI focus and data-informed decisions.

Responsibilities

• Lead GTM strategy and campaign execution in your functional area.
• Align with product, sales, content, and partner teams to deliver integrated plans.
• Shape messaging, positioning, and assets that resonate with customers.
• Design and run experiments to test your hypothesis.
• Drive major launches, marketing initiatives, and growth programs.
• Run reviews and retrospectives to improve performance and impact.
• Mentor colleagues, strengthen the function, and set high standards for delivery.

Skills

Communication skills

English proficiency

B2B marketing

Go-to-market strategy

Campaign management

Data-driven marketing

Cross-functional leadership

Budget management

Stakeholder alignment

Tech storytelling

Education

Academic excellence

Job description

Canonical is a pioneering tech firm that publishes Ubuntu and leads the global move to open source. This remote-first marketing role drives campaigns and launches across product, partner, and sales teams to grow adoption and pipeline.

You will own a core marketing track, shape messaging, run experiments, and coordinate with teams worldwide. We seek leaders who can scale impact, deliver ROI, and mentor others in a global setting.