Senior PMM Leader: Growth, PLG & GTM Strategy

Very Good Security; Toronto (SD); On-site; USD 145,000 - 160,000; Full time

Job summary

A leading software company is seeking a Senior Manager, Product Marketing to lead the product marketing function. This role involves managing a team, defining go-to-market strategies, and delivering effective campaigns to drive adoption and revenue growth. Candidates should have 7–10+ years of experience in SaaS product marketing, strong leadership skills, and a knack for cross-functional influence. The position offers a competitive salary range of $145,000 - $160,000 annually, as well as opportunities for personal and professional growth.

Qualifications

• 7–10+ years of product marketing experience in SaaS, with experience managing other PMMs.
• Experience in a product-led SaaS model and understanding of adoption-driven growth.
• Ability to coach, scale, and inspire a team.

Responsibilities

• Manage, mentor, and develop a team of Product Marketing Managers.
• Deliver PLG motion campaigns and define activation milestones.
• Own GTM strategy across major product launches and enhancements.

Skills

Product marketing experience

Leadership skills

Cross-functional influence

SaaS model understanding

Customer-first mindset

Job description

A leading software company is seeking a Senior Manager, Product Marketing to lead the product marketing function. This role involves managing a team, defining go-to-market strategies, and delivering effective campaigns to drive adoption and revenue growth. Candidates should have 7–10+ years of experience in SaaS product marketing, strong leadership skills, and a knack for cross-functional influence. The position offers a competitive salary range of $145,000 - $160,000 annually, as well as opportunities for personal and professional growth.