Senior PMM, Firefly for Creative Pros

Adobe; San Jose (CA); On-site; USD 180,000 - 261,150; Full time

Job summary

Adobe is seeking a Principal Product Marketing Manager for Firefly aimed at creative professionals. You will shape how Firefly fits into designers’, editors’, and photographers’ workflows and tell that story to drive adoption.

You will build and lead a small PMM team, own strategy and execution, and collaborate with product, marketing, and GTM teams to connect Firefly’s AI capabilities to real-world creative moments.

Qualifications

• 8+ years in product marketing or related field driving strategy and execution.
• Deep knowledge of GenAI landscape and the creative industry.
• End-to-end PMM skills from positioning to post-launch optimization.
• Ability to translate AI capabilities into clear customer value.
• Experience launching AI or technically complex products.
• Strong product instincts and customer advocacy.
• Ability to work across fast-paced cross-functional teams.
• Data-driven with strong communication and storytelling.
• Experience mentoring junior team members.

Responsibilities

• Own positioning, messaging, and value propositions for Firefly with creative professional segments — translating complex AI capabilities into clear, compelling customer value
• Partner with inbound PMM teams to translate customer insights into outbound Firefly marketing strategy for Creative Cloud users
• Own marketing strategy for Firefly for creative professionals — from awareness to retention — with cross-functional partners
• Own and orchestrate unified launch plans; write briefs and oversee channel execution across social, Adobe.com, email, and paid
• Develop and own post-launch optimization strategies informed by usage data to accelerate adoption
• Contribute to PMM perspective on Firefly’s business performance linking strategy to outcomes
• Collaborate to ensure end-to-end messaging coherence across product surface areas and partnerships
• Enable GTM and marketing teams to understand and articulate Firefly’s value
• Influence the roadmap using customer insight and market analysis

Skills

PMM Leadership

End-to-end PMM

AI/GenAI

Positioning & Messaging

Strategic Planning

Cross-functional Collaboration

Mentoring

Executive storytelling

Job description

Adobe is seeking a Principal Product Marketing Manager for Firefly aimed at creative professionals. You will shape how Firefly fits into designers’, editors’, and photographers’ workflows and tell that story to drive adoption.

You will build and lead a small PMM team, own strategy and execution, and collaborate with product, marketing, and GTM teams to connect Firefly’s AI capabilities to real-world creative moments.