Senior PMM: Creator Monetization & GTM

TikTok; New York (NY); On-site; USD 108,000 - 209,000; Full time

Job summary

TikTok is seeking a Product Marketing Manager to own the GTM strategy for TikTok One in North America, partnering with agencies and brands to drive adoption of creator-focused revenue products. This role collaborates with product, strategy, legal, activation, and marketing to shape how customers interact with the platform’s offerings.

You will work directly with partners in the creator marketing ecosystem and help scale new solutions, while navigating ambiguity and delivering initiatives to

Qualifications

• 5+ years in product marketing, GTM, or commercialization.
• Strong product sense and ability to evaluate market fit.
• Excellent written and verbal communication for partners and leadership.
• Experience designing or launching packaged/bundled solutions (pricing, tiering, self-serve vs. managed).
• Comfortable operating with ambiguity and cross-functional alignment.

Responsibilities

• Lead go-to-market and partner sales for a major new feature within TikTok One, driving adoption across creator marketing agencies and brands via strategic pitching, onboarding, and execution.
• Manage core operations for business planning and growth, including annual planning, OKRs, ongoing reporting and contract work, resolving business issues.
• Drive product and business adoption of creative product integrations and solutions.
• Ensure smooth launch and localization of new features or solution tiers in different North America markets.
• Develop tools, playbooks, templates, best practices for creators and brands, such as briefs, compensation models, style guides, and guidelines.
• Project manage complex integrations with various partners.
• Analyze data to derive insights and inform decisions; identify opportunities to scale existing solutions.

Skills

Product marketing

GTM strategy

Partner management

Data analysis

Communication

Education

Bachelor's degree

Job description

TikTok is seeking a Product Marketing Manager to own the GTM strategy for TikTok One in North America, partnering with agencies and brands to drive adoption of creator-focused revenue products. This role collaborates with product, strategy, legal, activation, and marketing to shape how customers interact with the platform’s offerings.

You will work directly with partners in the creator marketing ecosystem and help scale new solutions, while navigating ambiguity and delivering initiatives to