Senior PMM, CDP & MarTech — Remote-First with Equity

Hightouch; San Francisco (CA); Remote; USD 120,000 - 200,000; Full time

Benefits offered by this job

Equity

Job summary

Hightouch is seeking a Product Marketing Manager to own GTM strategy across MarTech, Data, and AI spaces. You will collaborate with Marketing, Sales, Partnerships, and Product to define messaging and campaigns that accelerate growth. This role focuses on crafting compelling narratives and effective go-to-market plans for enterprise buyers.

You will develop sales enablement materials and case studies that showcase the value of our CDP offerings, and evangelize our products at events and webinars.

Qualifications

• 5+ years of experience in Product Marketing.
• GTM strategy development and execution for product launches.
• Articulate technical product benefits to diverse audiences.
• Strong market research and user interview skills.
• Competitive analysis to inform product and marketing decisions.
• Strategic thinking with data-driven insights.
• Storytelling with clear, persuasive messaging.
• Excellent written and verbal communication.
• Experience in Enterprise B2B SaaS is preferred.

Responsibilities

• Define differentiating positioning for our products for various personas.
• Lead integrated marketing launches across marketing, sales, and product.
• Conduct user research to identify gaps and opportunities.
• Create and improve website messaging, case studies, and sales enablement materials.
• Help internal teams craft messaging that aligns with customer value.
• Represent Hightouch at field events, customer engagements, and webinars.

Skills

Product Marketing

GTM Strategy

Market Research

Enterprise SaaS

Storytelling

Communication

Competitive Analysis

Strategic Thinking

Job description

Hightouch is seeking a Product Marketing Manager to own GTM strategy across MarTech, Data, and AI spaces. You will collaborate with Marketing, Sales, Partnerships, and Product to define messaging and campaigns that accelerate growth. This role focuses on crafting compelling narratives and effective go-to-market plans for enterprise buyers.

You will develop sales enablement materials and case studies that showcase the value of our CDP offerings, and evangelize our products at events and webinars.