Senior Product Marketing Manager, CDP

Showcify, Inc.; San Francisco (CA); Remote; USD 160,000 - 200,000; Full time

Benefits offered by this job

Equity compensation

Job summary

Hightouch is seeking a Product Marketing Manager to own GTM strategy for our MarTech, Data, and AI offerings. You will drive campaigns, refine website messaging, and craft sales enablement materials that demonstrate the value of our CDP products.

You’ll work with Marketing, Sales, Partnerships, and Product teams to define a cohesive GTM plan that supports ambitious growth in enterprise segments.

Qualifications

• 5+ years in Product Marketing, preferably for Enterprise B2B SaaS.
• Proven experience developing and executing go-to-market strategies for new product launches.
• Strong ability to translate technical details into clear, business-focused messaging.

Responsibilities

• Create and own differentiating product positioning for multiple personas.
• Lead integrated marketing launches across marketing, sales, and product.
• Conduct user research to identify gaps and inform GTM plans.
• Develop website messaging, case studies, and sales enablement materials.
• Collaborate with marketing, sales, partnerships, and product teams on GTM strategy.
• Represent the company at events and webinars to evangelize our CDP offerings.

Skills

GTM strategy

Enterprise B2B

Market research

Product positioning

Storytelling

Communication

Job description

About Hightouch

Hightouch is an Agentic Marketing Platform powered by the industry-leading Composable CDP. With complete brand context, customer data, and performance history in one place, every marketer finally has the power to build and ship end-to-end campaigns themselves. Teams move faster, stay on brand, and get AI marketing that actually works.

Founded in 2019 and headquartered in San Francisco, Hightouch enables marketing teams to analyze performance, brainstorm ideas, and generate creative at a speed and quality that wasn’t previously possible.

Named a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Data Platforms, Hightouch is trusted by leading enterprises like Domino’s, Spotify, Aritzia, Cars.com, Ramp, and PetSmart.

At Hightouch, our mission is to help our customers leverage data and AI to grow their businesses. The team is ambitious, impact-driven, efficient — and we believe humility, kindness, and compassion are essential to our success. If you’re energized by velocity, obsessed with raising the bar, and want to build alongside people who care deeply about each other and our customers, we’d love to meet you.

About the Role

Looking for a role at a fast-paced startup in a high-energy environment where you can make a difference? Our team is seeking a skilled Product Marketing Manager to take ownership of our current and future product investments in the MarTech, Data, and AI spaces. In this role, you’ll be responsible for driving our go-to-market strategy, executing integrated campaigns, fine-tuning website messaging, creating sales enablement materials, developing internal messaging, and crafting case studies that showcase the value of our CDP offerings.

As a Product Marketing Manager, you’ll collaborate closely with our Marketing, Sales, Partnerships, and Product teams to help us define a GTM strategy to achieve our ambitious growth goals. If you’re passionate about creating new solutions and making a real impact, we want to hear from you.

What You’ll Do

• Create and define differentiating positioning for our products and solutions for our various personas (ex: marketing teams, product teams, data teams etc)
• Run point on integrated marketing launches and campaigns across marketing, sales, and product
• Conduct user research to identify gaps in the market for our product to fill
• Create, maintain, and improve website messaging, customer case studies, and sales enablement materials
• Help internal teams and product evangelists craft messaging and sequences that align with customer value
• Externally evangelize Hightouch at field events, customer engagements, and webinars

What We’re Looking For

• 5+ years of experience in Product Marketing.
• GTM Skills: Proven experience in developing and executing go-to-market strategies for new product launches, including planning, coordination, and execution
• Technical Product Positioning: Ability to understand and clearly articulate the technical aspects and benefits of our products to both technical and non-technical audiences
• Market and User Research: Strong background in conducting market research and user interviews to identify customer needs, market trends, and competitive landscape
• Competitive Analysis: Skilled in analyzing competitors’ products, strategies, and market positioning to inform our product development and marketing strategies
• Strategic Thinking: Ability to think strategically and analytically about business, product, and marketing challenges and to create actionable insights and plans
• Storytelling: Proficient in turning complex, technology-heavy topics into digestible, compelling stories that resonate with target audiences
• Communication Skills: Excellent written and verbal communication skills, with a talent for crafting clear, persuasive messaging
• Experience in Enterprise B2B SaaS companies: Prior experience in product marketing within B2B, ideally at companies that are selling to the enterprise

Bonus If You Have

• Experience with Martech, Data or AI Product GTM: Proven track record of successfully bringing marketing technology, data or artificial intelligence products to market.
• Lifecycle Marketing Knowledge: Familiarity with lifecycle marketing strategies, personalization tools, and customer engagement platforms like Salesforce, HubSpot, or Iterable.
• Partner Marketing Expertise: Experience building strategic partnerships and marketing within ecosystems, such as Snowflake, Salesforce, or other martech platforms.
• Startup Experience: Previous experience working in a startup environment, demonstrating the ability to adapt quickly and thrive in a fast-paced setting while wearing many hats.

The salary range for this position is $160,000 - $200,000 USD per year, which is location-independent in accordance with our remote-first policy. We also offer meaningful equity compensation.

E-Verify Statement

Hightouch participates in E-Verify. After you join the team, we’ll verify your eligibility to work in the U.S. by submitting information from your Form I-9 to the Social Security Administration and, if needed, the Department of Homeland Security. This process happens post-hire only — we never use E-Verify to pre-screen applicants.