Senior PMM, AI Knowledge-Work Solutions

Anthropic; San Francisco (CA); Hybrid; USD 272,000 - 368,000; Full time

Job summary

Anthropic seeks a Senior Product Marketing Manager to own the foundational positioning and story for Claude's knowledge-work products. You will craft the messaging, create battlecards, and develop persona narratives that scale to millions of users and buyers.

You'll lead the full PMM stack—from website to decks—working with Claude and AI-native workflows, ensuring foundations stay current and trusted across teams. This IC role emphasizes durable craft and impact.

Qualifications

• Proven experience owning positioning and messaging for an established software product across personas and use cases.
• Strong writing and storytelling skills across formats: decks, web copy, battlecards, persona docs.
• Experience building ICP and persona frameworks and translating research into scalable messaging.

Responsibilities

• Define the story to change how millions work; own positioning and messaging for core Claude products like Chat, Cowork.
• Provide sales enablement assets—pitch decks, battlecards, objection handling—to drive deals with confidence.
• Own buyer proof points, comparisons, and narratives to justify purchase and adoption decisions.

Skills

Positioning ownership

Storytelling

ICP & personas

Sales enablement

Autonomous IC

Systems thinking

AI workflows

Product marketing

Education

Bachelor's degree

Field of study relevant

Job description

Anthropic seeks a Senior Product Marketing Manager to own the foundational positioning and story for Claude's knowledge-work products. You will craft the messaging, create battlecards, and develop persona narratives that scale to millions of users and buyers.

You'll lead the full PMM stack—from website to decks—working with Claude and AI-native workflows, ensuring foundations stay current and trusted across teams. This IC role emphasizes durable craft and impact.