AI for Knowledge-Work: Growth-Driven Product Marketing Lead

Anthropic; San Francisco (CA); Hybrid; USD 340,000 - 460,000; Full time

Job summary

Anthropic is seeking a Product Marketing Lead to own the go-to-market strategy and integrated growth motion for Claude for Knowledge Work, including chat, Cowork, Claude for Office, Tag and more.

You will define marketing by segment, coordinate demand generation, growth, brand, events, and campaigns, and run programs from day one as an IC, with potential to build a team as the motion matures.

Qualifications

• Experience creating marketing programs for functional personas (users or buyers).
• Proven ability to influence cross-functionally across Demand Gen, Growth, Brand, Events, Campaigns, Field Marketing, and Success.
• Strong storytelling and flagship content instincts (executive series or customer stories).
• Grit, leadership, and track record of results in high-velocity environments.
• Autonomous IC who can plan, campaign, and content from day one.

Responsibilities

• Define marketing and growth strategy by segment and priority.
• Set content direction for Claude for Knowledge Work and flagship narrative content.
• Turn activation into a flywheel across enterprise accounts and run workshops.
• Own flagship acquisition and activation campaigns across channels.
• Inform digital, social, and field motions across teams.
• Coordinate across teams to move the motion as one program.
• Build and ship work personally in year one as IC.
• Report progress on awareness, growth, revenue contribution, and efficiency.

Skills

Marketing programs

Cross-functional collaboration

Storytelling and content instincts

Leadership

Autonomous IC

Job description

Anthropic is seeking a Product Marketing Lead to own the go-to-market strategy and integrated growth motion for Claude for Knowledge Work, including chat, Cowork, Claude for Office, Tag and more.

You will define marketing by segment, coordinate demand generation, growth, brand, events, and campaigns, and run programs from day one as an IC, with potential to build a team as the motion matures.