Senior PM — Content Platform & Email CRM

Swoop Airlines and Aviation; San Francisco (CA); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Mission-driven

Fast feedback loops

Ownership culture

Job summary

MyHealthTeam @ SWOOP is seeking a senior product leader to own the content platform and email CRM ecosystem. You will define strategy, build a scalable roadmap, and partner with engineering, design, and editorial teams to deliver reusable, cross-channel capabilities across sites and inboxes.

You will drive personalization, content modeling, and publishing workflows, while ensuring measurable outcomes and strong collaboration with senior stakeholders in a mission-driven health environment.

Qualifications

• 5+ years of product management experience, including ownership of platform, systems-heavy, workflow-heavy, or multisided products.
• Experience with CMS platforms, page builders, component libraries, editorial tools, publishing workflows, content discovery products, or related platform capabilities.
• Familiarity with email CRM platforms, ESP tooling, segmentation, and email personalization — or strong demonstrated ability to ramp quickly in adjacent domains.
• Experience turning manual processes into scalable, reusable product capabilities that serve both internal users and member-facing experiences.
• Strong ability to partner with engineers on content models, rendering systems, CMS limitations, data structures, integrations, and admin tooling.

Responsibilities

• Define and communicate a compelling product vision and strategy for the content platform and email CRM ecosystem.
• Translate needs into a prioritized, outcome-oriented roadmap spanning near-term execution and longer-term platform capabilities.
• Establish principles and success metrics guiding investment across content creation, management, discovery, and distribution.
• Identify opportunities to simplify the ecosystem, reduce operational complexity, and create reusable capabilities across communities and channels.
• Own the product strategy, roadmap, and execution for our content platform and discovery systems.
• Define and evolve the content model to support richer, personalized article experiences.
• Build scalable tooling for editorial teams to publish faster with consistency.
• Create platform capabilities enabling content reuse, modular assembly, and automated updates.
• Use data, experiments, and feedback to improve time-to-publish, content quality, discoverability, and engagement.
• Design systems that generate structured data powering recommendations, personalization, and search.
• Partner with Engineering and Design on rendering systems, CMS capabilities, and admin tooling.
• Own the product strategy and roadmap for email CRM tooling and workflows.
• Identify and eliminate friction in email production, approval, deployment, and measurement workflows.
• Improve targeting and segmentation for better reach and relevance.

Skills

Product management

Stakeholder management

Data-driven decisions

Strategic thinking

Mentoring

Communication

Cross-functional collaboration

Product leadership

Tools

Jira

Jira Product Discovery

Figma

Databricks

Google Analytics/Looker

Tableau

Maze

VWO

Workspace

Job description

MyHealthTeam @ SWOOP is seeking a senior product leader to own the content platform and email CRM ecosystem. You will define strategy, build a scalable roadmap, and partner with engineering, design, and editorial teams to deliver reusable, cross-channel capabilities across sites and inboxes.

You will drive personalization, content modeling, and publishing workflows, while ensuring measurable outcomes and strong collaboration with senior stakeholders in a mission-driven health environment.