Senior PM, Ads Platform & Growth Lead (Remote)

Allstate; United States; On-site; USD 199,000 - 270,000; Full time

Job summary

Allstate is seeking a senior Product Manager to own the Ads Manager platform and related user-facing apps. The role requires steering product strategy from inception through launch, defining KPIs, and coordinating cross-functional teams across engineering, data science, and marketing to meet customer needs and achieve revenue targets.

Responsibilities include developing roadmaps, writing PRDs, and presenting vision to leadership.

Qualifications

• Bachelor's degree in a related field plus eight (8) years in Product Manager or related occupation gaining experience in product development in a digitally-oriented environment related to consumer services.
• Experience in discovery/test and learning activities to quickly validate concepts for backlog investments; Defining and managing KPIs to measure the success of efforts and to inform the overall product strategy.
• Leading development and recommendations of new techniques and processes to support solutions; Making build, buy, and partner decisions to advance product strategy and maximize KPIs.
• Monitoring budgets and operational effectiveness and developing strategies for adjusted courses of action; Running an omnichannel ad platform generating over $100 million in revenue.

Responsibilities

• Define top-level product strategy for ads platform and align with broader company strategy.
• Lead all phases of the product life cycle from inception to marketplace introduction.
• Develop product roadmap and write detailed PRDs for cross-functional teams.
• Host product townhalls and present vision to leadership.
• Collaborate with GTM teams to ensure platform delivers against customer objectives.

Skills

Discovery & learning

KPIs management

Backlog prioritization

Build-buy-partner decisions

Budget monitoring

AdTech partnerships

Cross-functional collaboration

Mobility insights

Education

Bachelor's degree in Software Engineering, Electronics Engineering, Information Systems, Computer Science or related field

Job description

Allstate is seeking a senior Product Manager to own the Ads Manager platform and related user-facing apps. The role requires steering product strategy from inception through launch, defining KPIs, and coordinating cross-functional teams across engineering, data science, and marketing to meet customer needs and achieve revenue targets.

Responsibilities include developing roadmaps, writing PRDs, and presenting vision to leadership.