Senior Platform Strategy & Narrative Lead

Ibotta; Denver (CO); Hybrid; USD 123,000 - 143,000; Full time

Benefits offered by this job

Flexible time off

Medical, dental, and vision benefits

Employee Stock Purchase Program

401(k) match

Job summary

Ibotta is seeking a Senior Product Marketing Manager for Platform Strategy in Denver, Colorado. You'll be at the forefront of repositioning Ibotta from a cashback app to a performance network, managing comprehensive narratives that engage multiple stakeholders.

This hybrid role offers flexibility with three days in the office and a relocation bonus. Ideal candidates should have 8+ years in product marketing, excellent writing ability, and a background in competitive intelligence in the adtech or retail media sectors.

Qualifications

• 8+ years of experience in Product Marketing, Brand Strategy, or related fields.
• Experience in retail media, adtech, commerce media, or performance marketing ecosystems.
• Exceptional writing skills for executive and brand narratives.

Responsibilities

• Own the commercial story of the Ibotta Performance Network.
• Shape Ibotta's category narrative and market understanding.
• Define and evolve messaging architecture for sales and marketing.

Skills

Product Marketing

Brand Strategy

Commercial Strategy

Writing

Competitive Intelligence

Education

Bachelor's degree or equivalent experience

Job description

Ibotta is seeking a Senior Product Marketing Manager for Platform Strategy in Denver, Colorado. You'll be at the forefront of repositioning Ibotta from a cashback app to a performance network, managing comprehensive narratives that engage multiple stakeholders.

This hybrid role offers flexibility with three days in the office and a relocation bonus. Ideal candidates should have 8+ years in product marketing, excellent writing ability, and a background in competitive intelligence in the adtech or retail media sectors.