Senior Planner, Social

horizonmedia; New York (NY); On-site; USD 70,000 - 110,000; Full time

Job summary

Horizon Media, founded in 1989 by Bill Koenigsberg, is a leading marketing and advertising firm headquartered in New York City with offices in Los Angeles and Toronto. We are known for our personal client service and award-winning culture, regularly named to Best Places to Work lists by Fortune, AdAge, Crain's New York, and LA Business Journal.

Join our team to help manage paid social campaigns, develop proposals, and collaborate across analytics, digital, and creative groups.

Qualifications

• Excellent written and verbal communication.
• Ability to develop creative social media solutions.
• Detail-oriented with strong organizational skills.
• Comfortable handling large data sets and numbers.
• Ability to manage multiple timelines and deliverables.
• Proactive in learning and development.

Responsibilities

• Social Media Planning and proposal development across client roster.
• Campaign management and execution, including verification of plan details.
• Maintain vendor communication and status documentation.
• Lead relationship development with internal teams and clients.
• Monitor pacing, insights, and performance reporting.
• Assist in QA of tracking and educate on best practices.

Skills

Strong communication

Problem solver

Detail oriented

Time management

Team player

Ownership mindset

Adaptable

Diversity advocate

Tools

Facebook Ads Manager

Analytics platforms

Job description

Job Description

Who We Are

Horizon Media , founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging.

At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

What You'll Do

• Social Media Planning - 25%
• Develop proposals for paid social media campaigns across active client roster
• Create and present media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions
• Responsible for analyzing proposals and partner negotiations
• Maintain vendor meeting communication, updating internal weekly and monthly status documents, and maintaining team deliverables calendars
• Campaign Management/Execution - 20%
• Maintain thorough knowledge in all internal buying and reporting tools, including platform interfaces and native tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
• Support in measurement planning and pixel generation and third-party ad tracking needs with manager direction
• Traffic plan assets such as creative and required tracking tags
• Creates campaign post launch information such as screenshots, links and placement information to demonstrate proof of placement for clients
• Generate insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol
• Responsible for the setup of client Paid Social campaign
• Relationship Development - 20%
• Anticipates and fields requests and questions from internal teams and/or clients with minimal oversight
• Own and maintain active communication with internal client roster teams to manage timelines and cross-collaborative meetings
• Work closely to partner and build relationships with other internal teams (e.g. Analytics, Digital, etc.)
• Participate in larger team projects with direct oversight from Supervisor
• Contribute to junior team member(s) development (training Assistant Planners and Planners)
• Participate in the interview process for Assistant/Planner roles
• Reporting - 15%
• Monitor pacing and optimizations of active social campaigns across client roster daily
• Generate high level performance insights and recommendations relative to active client campaigns in tandem with manager
• Manage client roster reporting on campaign performance and proactively communicate any issues to internal team, managers, when necessary
• Social Strategy & Buying Oversight - 10%
• Engage in new & emerging opportunities and applications in paid social media environments, and appropriately apply that knowledge
• Take ownership of completing and monitoring both internal team and client facing financial tracking documents
• Manage and execute Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues
• Provide education on best practices, social media principals, and industry at large
• Build campaigns and posts via Paid Social platforms and third-party buying tools with oversight and direction from manager
• Learning & Development - 10%
• Attend agency learning sessions and vendor meetings
• Participate in internal learning and development opportunities (e.g. Facebook Blueprint, Twitter Flight School)

Who You Are

• A strong, effective communicator
• A problem solver with the ability to develop creative solutions
• Detail oriented with strong organizational skills
• An effective time manager, comfortable working with multiple timelines and deliverables
• Comfortable working within large sets of data and numbers
• A helpful team player with business maturity in a professional setting, willing to roll up your sleeves
• Takes pride in ownership of work and demonstrates accountability
• Able to thrive in an agile, fast-paced environment and seek out feedback proactively
• Results and solutions oriented; consistently motivated, proactive, and resourceful
• Interested in the media landscape, specifically paid social, with a desire to innovate and keep up with trends
• A supporter of and advocate for diversity, equity and inclusion

Preferred Skills & Experience

2+ y