Planner, Social

horizonmedia; New York (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

Horizon Next in New York is seeking a data-driven Campaign Manager to lead paid social programs, partner negotiations, and cross-channel optimization. You will craft insights from analytics to guide strategy, and present clear recommendations to clients and teams.

You will collaborate with the Digital and Analytics groups to drive performance, deliverables, and ongoing improvements while mentoring junior staff in a fast-paced environment.

Qualifications

• 1+ years of paid social media experience.
• Basic knowledge of analytics and performance media.
• Familiarity with marketing principles and analytics.

Responsibilities

• Lead RFP creation and review of social partners, compile proposal analysis, and drive partner negotiations.
• Manage buys from setup to keyword selection, targeting, optimization, and pacing/reporting.
• Determine setup, testing methodologies, and reporting requirements for campaign efficiency.
• Monitor and report campaign performance, communicating issues to internal teams and clients.
• Oversee trafficking, site tagging, QA of pixels, and material receipt from creatives.
• Collaborate with Digital team on post-campaign reconciliation and billing.
• Develop strategic social plans and integrate insights into planning processes.
• Create media plans and strategy decks for campaigns.

Skills

Paid social experience

Analytics basics

Marketing principles

Job description

Job Description

Who We Are

Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what's next: our next innovation, our next advancement in analytics, the market's next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today.

At Horizon Next, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

What You'll Do

Campaign Management & Execution - 45%

• Lead RFP creation and review of social partners, compile proposal analysis, and drive partner negotiations


• Manage buys from set-up to keyword selection, through to targeting buckets, optimization, and pacing/ reporting


• Determine set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign


• Lead the monitoring and reporting of campaign performance and proactively communicate any issues to internal team and client, when necessary


• Oversee trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly, QA'ing all pixels


• Issue specs documents and ensure all materials are received from creative agency


• Work alongside Digital team on post campaign reconciliation and billing

Social Media Strategy - 10%

• Take part in developing strategic social plans in tandem with the Digital & Business Solutions teams


• Integrate social insights into overall planning process, integrating data, research, and analytics into recommendations


• Work alongside other Horizon Next teams (Business Solutions, Investment, etc.) towards 360 partnerships, incorporating relevant extensions


• Participate in team brainstorms to kick off plan and consideration set development


• Monitor trends, tools, opportunities and emerging opportunities within paid social media


• Create and present media specific documents such as media plans, objectives and strategies decks, and other related functions

Reporting & Analysis - 30%

• Combine data analysis and client feedback to pull together recommendations and optimizations; configure, operate, and optimize campaigns to meet client objectives


• Provide active voice in optimization strategies, proactively communicating challenges and opportunities to both internal teams and clients


• Use data during and after campaigns to optimize and draw greater conclusions about clients' business goals and objectives


• Parse through large datasets to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications


• Collaborate with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts


• Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown

Relationship Management - 10%

• Ensures collaboration with key partners during planning process, including Partners, Creative Agencies and Business Solutions team


• Collaborate with Supervisor to identify problems and recommend solutions


• Keep Supervisor updated on the status and timing of deliverables


• Engage and effectively interact with other Horizon Next departments, i.e. Business Solutions, Traffic, Operations


• Apply knowledge of current/previous clients' specific business and industry to enhance and further relationships

Mentorship - 5%

• Contribute to other junior team member(s) development (train Assistant Planners, onboard new Planners)

Who You Are

• A strong writer and presenter


• A left and right brain thinker - a data powered strategist


• An independent worker with strong time management and organization skills


• A problem solver with foresight and the ability to develop creative solutions


• Detail oriented with commitment to follow through


• Nimble and flexible to succeed in a fast-paced environment


• A strong team player, willing to roll up your sleeves


• Interested in the social landscape and a desire to innovate and keep up with trends


• A supporter of and advocate for diversity, equity and inclusion

Preferred Skills & Experience

• 1+ years previous paid social media experience


• Basic knowledge of advanced analytics and performance media


• Familiarity with marketing principles, analytics and con