Senior Physician Liaison

Children's National Medical Center; Silver Spring (MD); On-site; USD 79,000 - 133,000; Full time

Job summary

An established industry player is seeking a Senior Physician Liaison to enhance relationships with community physicians and drive referrals. This role involves developing strategic marketing plans, analyzing referral patterns, and collaborating with various departments to improve physician satisfaction. The ideal candidate will possess strong communication skills, a background in healthcare marketing, and proficiency in Salesforce. Join a dynamic team dedicated to optimizing healthcare services and making a significant impact in the community. If you're passionate about building relationships and driving results, this opportunity is perfect for you.

Qualifications

• 5 years of experience in marketing or liaison roles in healthcare.
• Strong understanding of CRM systems and operational workflows.

Responsibilities

• Develop and implement strategic marketing plans to increase physician referrals.
• Coordinate with operational teams to enhance physician satisfaction.

Skills

Salesforce

Business Development

Communication Skills

Data Analysis

Education

Bachelor's Degree in Business, Marketing, or Communications

Tools

Salesforce CRM

Electronic Medical Records

Job description

Job Description

Description

The Senior Physician Liaison is a member of the Physician Relations team which serves the needs of referring medical professionals and their patients. The Senior Physician Liaison develops and implements strategic marketing plans in a geographically defined territory to increase referrals from community physicians into Children's National Hospital. Collaborates with our service line chiefs and our specialists to facilitate relationships with community referring physicians, gathers market intelligence, logs activities in Salesforce and reports out to manager in a timely manner, analyzes referral patterns and demonstrates ability to drive results. The Senior Physician Liaison coordinates with physician practices and Children's operational team to problem-solve and measure physician satisfaction trends, participates in the development and execution of an internal intake team to support field outreach initiatives and serves as lead CRM user for the physician relations team. The Senior Physician Liaison assists manager in data analysis and development of referral growth strategies.

Experience with Salesforce and reporting is preferred as responsibilities also include working with CRM administrator on ongoing enhancements, data hygiene, and identifying and resolving issues to avoid negative impact to Physician Relations team.

Qualifications

Minimum Education
Bachelor's Degree concentration in business, marketing, communications, or a related field (Required)

Minimum Work Experience
5 years related experience in a liaison, marketing, or physician sales role in healthcare setting (Required)

Required Skills/Knowledge
Understands the complexities of various operational systems that integrate into the CRM such as the Hospital electronic medical record.
Knowledgeable with electronic medical records and other hospital operational systems.
Business development skills are a plus.

Functional Accountabilities

1. Research and Strategy

• Utilize referral data across each territory to identify overall and service line specific referral patterns.
• Assist in the development of short- and long-term marketing plans to optimize the use of physician referrals to health services.
• Provide strategic council across the organization as it relates to physician relations by attending meetings and joining committees focused on referring physician relations and communications.
• Assist the Manager to develop physician targeted strategies to enhance communications and partnerships with referral community.
• Possess superior written and verbal communications skills with internal and external audiences.
• Coordinate and implement visits to referring practices to build and maintain relationships, include ongoing follow-up and monitoring.
• Provide information about Children’s services lines, key physicians, initiatives, and research.
• Coordinate with Children’s operational and service excellence departments to problem-solve, identify trends and suggest improvements, and measure trends in physician satisfaction.

1. Physician Relations

• Serve as bridge between Physician Relations team, contact center, medical records department, clinical informatics team and others who are part of the referral process/pipeline to improve referral process.
• Participate in the development and execution of an internal intake center to improve provider satisfaction and increase referrals.
• Serve as the Salesforce superuser and work with the Salesforce Administrator to ensure proper data hygiene and proper systems integration.
• Manage workflows, process improvements and other upgrades that may impact the Salesforce Physician Relations platform that is shared with other departments such as PHN and contact center.
• Work with Manager to identify and develop outreach tactics based on data from NPI, ICD 10 codes and other data.

Organizational Accountabilities

1. Organizational Commitment/Identification

• Anticipate and responds to customer needs; follows up until needs are met.

1. Teamwork/Communication

• Demonstrate collaborative and respectful behavior.
• Partner with all team members to achieve goals.
• Receptive to others’ ideas and opinions.

1. Performance Improvement/Problem-solving

• Contribute to a positive work environment.
• Demonstrate flexibility and willingness to change.
• Identify opportunities to improve clinical and administrative processes.
• Make appropriate decisions, using sound judgment.
• Use resources efficiently.
• Search for less costly ways of doing things.

1. Safety

• Speak up when team members appear to exhibit unsafe behavior or performance.
• Continuously validate and verify information needed for decision making or documentation.
• Stop in the face of uncertainty and takes time to resolve the situation.
• Demonstrate accurate, clear and timely verbal and written communication.
• Actively promote safety for patients, families, visitors and co-workers.
• Attend carefully to important details - practicing Stop, Think, Act and Review in order to self-check behavior and performance.

Primary Location

Maryland-Silver Spring

Work Locations

Inventa Towers 1 Inventa Place Silver Spring 20910

Job

Non-Clinical Professional

Organization

Strategic Operations

Position Status : R (Regular) - FT - Full-Time

Shift : Day

Work Schedule : M-F, 8:30 - 5:30 pm

Job Posting

Apr 8, 2025, 11:15:59 PM

Full-Time Salary Range

79289.6 - 132163.2

Childrens National Hospital is an equal opportunity employer that evaluates qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender, identity, or other characteristics protected by law. The “Know Your Rights” poster is available here: and the pay transparency policy is available here:Know Your Rights Pay Transparency Nondiscrimination Poster.

Please note that it is the policy of Children's National Hospital to ensure a “drug-free” work environment: a workplace free from the illegal use, possession or distribution of controlled substances (as defined in the Controlled Substances Act), or the misuse of legal substances, by all staff (management, employees and contractors). Though recreational and medical marijuana are now legal in the District of Columbia, Children's National and its affiliates maintain the right, in accordance with our policy, to enforce a drug-free workplace, including prohibiting recreational or prescribed marijuana.