Senior Pharma Media Strategist

Eversana; United States; Remote; USD 65,000 - 111,000; Full time

Job summary

EVERSANA INTOUCH, a leading healthcare media agency, is seeking a Senior Media Planner to guide paid media for pharmaceutical clients. You will own relationships with vendors, manage campaigns across digital and traditional channels, and drive data-driven optimizations.

You will work with cross-functional teams to deliver cohesive media plans, reports, and insights, while mentoring junior planners and contributing to Media POVs. Competitive salary and benefits are offered.

Qualifications

• Bachelor's degree in marketing, communications, business or related field or equivalent experience.
• 3–5 years of paid media planning, buying or campaign management across channels (heavy digital).
• Excellent written, verbal and presentation skills.
• End-to-end understanding of media planning and buying from RFP to reporting.
• Hands-on with CM360 and DoubleVerify; familiar with Media Ocean Prisma; proficient in Excel and PowerPoint.

Responsibilities

• Act as the primary day-to-day contact for media vendors and manage communications for trafficking, assets, and issues.
• Create and manage Prisma campaigns and related IOs, ATBs and insertion orders.
• Lead campaign activation workflows and trafficking, including tags and verification.
• Coordinate crossfunctional teams and lead kickoff calls for custom initiatives.
• Develop campaign flowcharts and reporting; manage budgets, invoices and reconciliations.
• Lead pacing and optimization efforts with analytics to inform monthly/quarterly insights.
• Support RFPs, proposals, and competitive assessments; contribute to media plan recommendations.

Skills

Media planning

Campaign optimization

Analytical thinking

Client communication

Education

Bachelor's degree in marketing, communications, business or related field

Tools

CM360

DoubleVerify

Media Ocean Prisma

Excel

PowerPoint

Job description

EVERSANA INTOUCH, a leading healthcare media agency, is seeking a Senior Media Planner to guide paid media for pharmaceutical clients. You will own relationships with vendors, manage campaigns across digital and traditional channels, and drive data-driven optimizations.

You will work with cross-functional teams to deliver cohesive media plans, reports, and insights, while mentoring junior planners and contributing to Media POVs. Competitive salary and benefits are offered.