Senior Pharma Media Lead - Omnichannel Strategy

Omnicom; New York (NY); Hybrid; USD 50,000 - 95,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

401(k)

Healthcare Flexible Spending Account

Dependent Care Flexible Spending Allow

Vacation days

Sick days

Personal days

Paid parental leave

Paid medical leave

STD/LTD insurance benefits

Job summary

Omnicom Media, the media services division of Omnicom Group, seeks a strategic, data-driven media leader with strong healthcare/pharma experience to build omnichannel plans and drive results. You will connect audience insights, channel strategy, and investments into actionable recommendations while leading client conversations and overseeing budgets.

You thrive in a regulated environment and elevate the work and the team with proactive solutions.

Qualifications

• Bachelor’s degree in Advertising, Marketing, Communications, or Business.
• 5–7+ years of media planning experience, pharma background a plus.
• Strong knowledge of the healthcare media ecosystem.
• Excellent presentation and communication skills.
• Strong analytical skills with data to insights ability.
• Collaborative mindset with diplomacy and teamwork.
• Proficiency in Microsoft Office; familiarity with media research/planning tools.

Responsibilities

• Serve as the strategic media lead and primary decision-maker for assigned brands.
• Translate brand and business objectives into full funnel, omnichannel media strategies.
• Lead development of annual strategic and tactical media plans grounded in audience insights, data and performance analytics.
• Present recommendations, results and forward-looking strategies confidently to clients and senior stakeholders.
• Develop strong, consultative client relationships, act as a trusted advisor with strong, informed point of view.
• Contribute to new business initiatives and participate in agency growth opportunities.
• Oversee all aspects of plan development across biddable media (SEM, social, programmatic), endemic, point-of-care, custom programs, conferences/events, video and emerging channels.
• Ensure alignment between channel strategy, creative messaging and customer journey.
• Supervise plan execution including RFP development, partner negotiations, buying oversight, trafficking coordination and launch.
• Ensure budget stewardship, accurate financial tracking and reconciliation.
• Maintain quality control across all deliverables and ensure compliance with internal, client and regulatory guidelines (including pharma-specific requirements).
• Supervise and mentor junior team members, fostering professional growth and skill development.
• Provide clear direction, constructive feedback and performance guidance.
• Promote collaboration across planning, analytics, activation, strategy and creative teams.
• Lead by example, modeling accountability, integrity, inclusivity and solutions-oriented mindset.

Skills

Media planning

Healthcare pharma knowledge

Presentation skills

Analytical skills

Collaboration

Education

Bachelor’s degree in Advertising/Marketing or related field

Tools

MS Office Suite

Media research tools

Job description

Omnicom Media, the media services division of Omnicom Group, seeks a strategic, data-driven media leader with strong healthcare/pharma experience to build omnichannel plans and drive results. You will connect audience insights, channel strategy, and investments into actionable recommendations while leading client conversations and overseeing budgets.

You thrive in a regulated environment and elevate the work and the team with proactive solutions.