Director, Marketing - EUFLEXXA

USA LE; Parsippany-Troy Hills (NJ); On-site; USD 200,000 - 300,000; Full time

Benefits offered by this job

Health insurance

Job summary

Ferring is seeking a Director of Marketing, Specialty Care to own the EUFLEXXA brand strategy and execution in the US, driving growth in a mature, market-leading biopharmaceutical context. This leadership role requires translating commercial priorities into annual and multi-year plans, budgets, and resources while balancing demand, access, and profitability.

The position emphasizes strong analytics, strategic decision-making, and collaboration with field leadership and cross-functional partners

Qualifications

• Bachelor's degree in marketing or related business discipline.
• At least 15 years of diverse commercial experience in the pharmaceutical/biotech industry with cross-functional exposure.
• Proven track record in developing and executing brand strategies for mature inline products and commercial performance accountability.

Responsibilities

• Lead EUFLEXXA brand strategy and execution with accountability for US sales objectives, revenue targets and brand performance.
• Present brand performance and strategy to Leadership Team with clear recommendations on priorities, investment and execution.
• Collaborate with National Sales Director and KAMs to align priorities with customer/market dynamics and activate field teams.
• Gather insights from field teams, co-develop tools and resources, and implement feedback to improve execution.
• Manage hands-on tactical delivery including field resources, patient/provider support, direct promotion and omnichannel campaigns.
• Partner with Sales Operations and analytics to assess brand performance, segmentation, demand and customer behavior.
• Coordinate with Market Access on pricing/contracting strategies and profitability.

Education

Bachelor's degree in marketing or related business discipline

Job description

Director Marketing, Specialty Care

Job Description: As a privately-owned, biopharmaceutical company, Ferring pioneers and delivers life-changing therapies that help people build families and live better lives. Our independence helps us cultivate an entrepreneurial spirit and long-term perspective that enables us to achieve growth and scale, while remaining agile and true to our 'people first' philosophy. Built on a 70-year plus commitment to science and research, Ferring is relentless in its pursuit of science that drives powerful discoveries and therapies to help people build families, stay healthy, and stand up to the world's oldest enemy: disease.

Director Marketing, Specialty Care has end-to-end accountability for EUFLEXXA, one of Ferring's top brands and a mature, market-leading hyaluronic acid brand for osteoarthritis of the knee. The role leads brand strategy and execution in the US, translating commercial priorities into annual and multi-year plans, performance goals, budgets and practical deliverables. The Director stewards the brand's differentiated value proposition in a competitive buy-and-bill market, balancing demand, access, investment and profitability.

This is a hands-on leadership opportunity to own the complete brand agenda, from driving development of strategy across the cross functional team to working closely with field leadership to developing training and resources that enable optimal brand execution. Working closely with field leadership, field advisory teams and cross-functional partners, the Director leverages real time market insights and adapts to changing dynamics. Partner with Finance, Market Access and Commercial Operations to develop and execute aligned strategies that prioritize resources and deliver profitability. Success requires strong analytics, sound judgment with limited data, and the ability to move between strategic decisions and tactical delivery while incorporating feedback and monitoring results.

With Ferring, you will be joining a recognized leader, identified as one of "The World's Most Innovative Companies" by Fast Company , and honored by Fortune with inclusion on its "Change the World List," for addressing society's unmet needs. Ferring US is also Great Places to Work® Certified, distinguishing it as one of the best companies to work for in the country.

Responsibilities:

• Lead EUFLEXXA brand strategy and execution, with accountability for US sales objectives, revenue targets and brand performance, annual business plans, multi-year strategy and advertising and promotion budgets.
• Lead brand performance and strategy presentations to the Leadership Team, translating trends, risks and opportunities into clear recommendations on priorities, investment and execution.
• Collaborate closely with the National Sales Director and Director, KAMs, to align brand priorities with customer/market dynamics, define execution plans, and activate field teams.
• Engage field teams to gather insights, co-develop and test appropriate tools, materials and resources, and implement feedback. Close the loop with the field on what has changed and assess whether new resources improve execution.
• Manage hands-on tactical delivery, including field resources, patient/provider support, direct promotion and omnichannel campaigns. Establish KPIs, evaluate the promotional mix and pilots, and manage timelines, expenses and resource allocation within approved budgets.
• Partner with Sales Operations and analytics teams to assess brand performance, account-level segmentation, demand and customer behavior. Integrate quantitative findings with customer and field insights to identify opportunities and guide commercial action.
• Partner with Market Access leadership on access, pricing and contracting strategies and negotiations, preserving a compelling value proposition while managing price pressure and profitability.
• Lead annual and quarterly brand forecasting with Finance, analytics and commercial partners, providing direction on sales estimates, market assumptions and resource needs. Collaborate with Sales and Operations Planning and supply stakeholders to align supply forecasts with demand and support continuity.
• Partner with Training and field leadership to refine product and promotional training, and reinforce effective use in customer interactions.
• Engage customers and synthesize marketplace insights to anticipate changes and adapt plans. Ensure brand activities and materials follow applicable medical, legal, regulatory and compliance review processes.

Requirements:

• Bachelor's degree in marketing or a related business discipline.
• At least 15 years of diverse commercial experience in the pharmaceutical or biotechnology industry. A broad set of experiences spanning sales operations/analytics, market access, marketing and/or sales is required.
• Demonstrated success developing and executing brand strategies, with experience managing mature, inline products and accountability for commercial performance. Experience commercializing products