Senior Personal Brand Strategist — Lead 1:1 Brand Strategy

Podnews; Austin (TX); Hybrid; USD 65,000 - 75,000; Full time

Benefits offered by this job

Hybrid work

Medical benefits

Flexible PTO

Employee growth plans

Skill development

Books/courses reimbursement

Paid maternity leave

Access to company owners

Job summary

YAP Media is seeking a full-time, Austin-based Lead Personal Brand Strategist to create one-of-one personal brands for top executives and authors. You will develop client strategies, translate them into executable content plans for LinkedIn and Instagram, and lead a team of creatives to deliver standout content that drives engagement and growth.

The role emphasizes strategic direction, client communications, and cross-team collaboration, with opportunities for professional development and direct

Qualifications

• 5+ years of experience managing organic social media for a personal brand
• 4+ years of copywriting and social media strategy experience
• Deep understanding of LinkedIn and Instagram algorithms
• Must reside in Austin, Texas
• Proven team leadership with coaching and accountability
• Strong attention to detail and high standards
• Ability to work autonomously and drive initiatives
• Creative and analytical thinker with executive presence

Responsibilities

• Own client accounts, set strategic direction, review performance, and conduct research to stay ahead of trends
• Develop and update comprehensive social media strategies aligned with 1-of-1 content and client goals
• Communicate with clients about ongoing efforts and outcomes
• Lead and mentor engagement specialists, copywriters, and content managers
• Conduct weekly competitive research and analyze trends to inform content
• Manage campaigns, ensure trackers reflect engagement accurately
• Collaborate with cross-functional teams for timely, on-brand content
• Support process improvements led by the VP of Social

Skills

Social media management

Copywriting

LinkedIn & Instagram

Team leadership

Strategic planning

Attention to detail

Autonomy

Analytical thinking

Executive presence

Job description

YAP Media is seeking a full-time, Austin-based Lead Personal Brand Strategist to create one-of-one personal brands for top executives and authors. You will develop client strategies, translate them into executable content plans for LinkedIn and Instagram, and lead a team of creatives to deliver standout content that drives engagement and growth.

The role emphasizes strategic direction, client communications, and cross-team collaboration, with opportunities for professional development and direct