Lead Personal Brand Strategist

YAP Media; Austin (TX); On-site; USD 65,000 - 75,000; Full time

Benefits offered by this job

Flexible PTO

Medical benefits

Employee growth plans

Paid maternity leave

Interaction with company owners

Job summary

YAP Media, based in Austin, Texas, is seeking a Lead Personal Brand Strategist to create bespoke personal brands for high-profile clients.

You will craft a comprehensive brand strategy and translate it into actionable content plans for LinkedIn and Instagram, guiding a team of creatives to deliver impactful, one‑of‑a‑kind content that positions clients as top thought leaders while driving engagement and growth.

Qualifications

• 5+ years of experience managing organic social media for a personal brand.
• 4+ years of copywriting and social media strategy experience.
• Thorough understanding of LinkedIn and Instagram platforms + algorithms.
• Must reside in Austin, Texas.
• Proven experience leading and managing a team, with accountability for results.

Responsibilities

• Account Ownership: set strategic direction based on client priorities and review performance.
• Account Brand Strategy: develop and update social strategies aligned with client goals.
• Client Communications: provide comprehensive updates and timely responses.
• Team Management: monthly 1:1s and weekly check-ins with team members.
• Research & Analyses: weekly competitive research and trend analysis.
• Campaign Management: monitor organic campaigns and ensure alignment with priorities.
• Team Collaboration: work with cross-functional teams for on-brand content.
• Process Improvement: help execute initiatives from leadership.

Skills

Social media strategy

Copywriting

Team leadership

LinkedIn

Instagram

Job description

We review applications from anyone who proactively submits a cover letter first. Jump the line and land in our inbox by following the cover letter instructions at this link: yapmedia.com/brandstrategist

YAP MEDIA is hiring a full-time Austin-based Lead Personal Brand Strategist to create one-of-one personal brands for our clientele of Best-Selling Authors, CEOs, and 8-figure Business Owners. You will be responsible for developing a Personal Brand Strategy for each client on your roster and translating that into a clear, executable content strategy for LinkedIn and Instagram.

YAP Media is often cited as the #1 LinkedIn Marketing Agency for Thought Leaders and Business Influencers. Our client roster has included the World’s #1 Executive Leadership Coach, former members of Shark Tank, and CEOs of billion-dollar companies. We’re looking for a meticulous, creative, and resourceful individual who is passionate about business and professional development content to raise the bar even further for our clients.

This role is the heart of our social media team. Everything flows from the strategies you create. You’ll lead a team of creatives to develop impactful, one-of-one content based on your strategies, ensuring each post positions our clients as unique thought leaders, while also driving key performance metrics like post engagement, followers gained, etc.

There are excellent opportunities for professional development in this role. You will be the go‑to person for our high‑profile clients and will have the chance to amplify the efforts of established personal brands. You’ll also build new personal brands from the ground up with support from our company’s owners.

Responsibilities

• Account Ownership. As the ultimate decision maker for their clients, your time will be spent setting strategic direction based on client priorities, reviewing client performance, addressing important client queries, and conducting routine research/analysis to ensure we are at the forefront of innovation for our clients.
• Account Brand Strategy. Develop, implement, and regularly update comprehensive social media strategies that align with our 1-of-1 content strategy and client goals. This includes conducting routine strategic reviews of client’s media (e.g., books, speeches, interviews) to direct content creation and drive account growth through 1-of-1, novel content that reflects the client’s unique voice and long‑term objectives.
• Client Communications. Provide comprehensive communications with clients, keeping them aware of ongoing efforts on their accounts as well as timely responses regarding any account questions.
• Team Management. Monthly 1:1’s with engagement specialists, copywriters, and content managers within your team to understand a holistic view of their experience. Weekly check‑ins with team members to solve bottlenecks.
• Research & Analyses. Conduct weekly research into clients’ competitors and industry trends. Analyze social media feeds to identify emerging trends that can be leveraged in client content. Implementation, tracking, and reporting on tests to ensure a current and strong understanding of the social platforms.
• Campaign Management. Monitor and maintain organic social media campaigns to ensure they are running properly and aligned with client priorities. Ensure that trackers are clean, up‑to‑date, and accurately reflect ongoing campaign engagement.
• Team Collaboration. Work closely with social media, creative, and engagement teams to ensure timely, on‑brand content creation and engagement, as well as smooth cross‑team workflows.
• Process Improvement. Help execute process improvement initiatives developed by VP of Social.

Results

• Do not allow any emails or Slack messages to sit unanswered/unacknowledged for more than 0.5 a business day.
• 100% of content is sourced from client content, and 90% of content meets the ‘1-of-1 and novel’ criteria as determined by internal quality review.
• 25% QoQ engagement metric increases, with consistent MoM increases.
• Research, implement, and report on 4 tests/trends per month.
• Maintain a client satisfaction rate of 90% or higher, as measured by quarterly client feedback surveys.
• Efforts per client account are strategic and measured, hitting 95% of KPIs MoM.

Requirements

• 5+ years of experience managing organic social media efforts for a personal brand (outside of your own).
• 4+ years of copywriting and social media strategy experience.
• Thorough understanding of LinkedIn and Instagram platforms + algorithms.
• Must reside in Austin, Texas.
• Team Leadership: Proven experience leading and managing a team, including setting clear expectations, delegating work, providing feedback and coaching, holding team members accountable, and ensuring high‑quality work is delivered on time. Comfortable owning team performance and helping individual contributors grow and succeed.
• Attention to Detail. Does not let important details slip through the cracks. Able to uphold and continually raise team standards and maintain processes with minimal mistakes.
• Service Minded. Demonstrates pride in providing the highest quality service to all stakeholders including clients and company team members.
• Diligent. Demonstrates tenacity and willingness to go the distance to get something done.
• High standards. You constantly raise the bar, not because you’re asked to, but because it’s just who you are. Expects personal performance and team performance to be nothing short of the best.
• Analytical skills. Able to structure and process qualitative or quantitative data and draw insightful conclusions from it. Exhibits a probing mind and achieves penetrating insights.
• Autonomous. Able to manage own workflow and all facets of the team.
• Innovative. Able to derive novel insights from research and put creativity into action.
• Executive Presence. Clear, concise, confident presentation skills and visual presence that reassure clients of our value and efforts made on their behalf.

Salary & Benefits

• $65,000 - $75,000/year
• Flexible PTO
• Medical benefits
• Employee growth plans
• Paid maternity leave
• Interaction with company owners

Company Values

• Scrappy Hustlers. Everything is figure-out-able – Industrious, creative, resourcefulness, can do a lot with a little.
• Right The First Time. Obsessed with Excellence – High standards. Expects personal and team performance to be nothing short of excellent.
• Just Whales. Whales say NO so they can say YES to greatness – Focus on the highest leverage opportunities, kill distractions.
• Step On The Gas. Be certain of your direction, then drive – Move fast, make decisions, get shit done.
• We Win. We win together because everyone owns their part – Team‑focused, generous with time and energy, thrives on feedback, supports others to do and be their best.

About YAP Media

YAP Media (yapmedia.com) collaborates with top influencers and podcasters to help them expand their online presence and monetize their content. Our clients include hosts from Shark Tank, the world’s #1 Executive Business Coach, and Top Podcasters who receive 1 Million+ downloads a month and regularly rank as the #1 podcast in their niche on Apple Podcasts. We are a fully remote company of 50+ team members around the world. We have team members in the USA, Nigeria, Kenya, Algeria, Turkey, India, and the Philippines.