Senior Product Marketing Manager

CellarTracker; California (MO); Hybrid; USD 160,000 - 225,000; Full time

Job summary

A leading company in wine discovery is seeking a Senior Product Marketing Manager to enhance user engagement and feature adoption through storytelling and strategic marketing. This hands-on role involves collaborating across teams to demystify complex features while leveraging AI tools for impactful storytelling. The right candidate will possess strong analytical skills and a passion for marketing.

Benefits

Flexible remote work

Unlimited PTO

Paid family leave

Standard health benefits (medical, vision, dental)

401k contribution

Qualifications

• 5+ years of experience in Product Marketing in a digital-first environment.
• Success in launching innovative products, ideally involving AI.
• Strong storytelling and analytical skills.

Responsibilities

• Drive feature adoption and long-term retention by crafting compelling stories.
• Develop AI-infused product marketing strategies.
• Analyze product performance and user feedback to refine marketing strategies.

Skills

Storytelling

Analytical skills

Collaboration

Tools

Excel

Google Sheets

SQL

Mixpanel

Google Analytics

Job description

1 day ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

This range is provided by CellarTracker. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$160,000.00/yr - $225,000.00/yr

CellarTracker is where the global wine community connects, learns, and shares. With over 7 million users, 13 million wine ratings and reviews, and 5 million unique wines cataloged across our website and flagship mobile app, we're the world's most trusted platform for wine discovery and cellar management. As we scale from a passionate 20-person team, we're looking for a Senior Product Marketing Manager to shape the storytelling of new innovations to our community.

We're seeking a seasoned, AI-forward Senior Product Marketing Manager who's excited to help people discover and enjoy wine through powerful digital experiences. You'll be the storyteller who brings clarity to complex features and ensures our users understand not just what we've built, but why it matters. You'll work at the intersection of product, design, data, and marketing, crafting positioning, messaging, and go-to-market strategies that drive growth and engagement.

This is both a hands-on and strategic role. You should be as comfortable concepting a video script about a new feature as you are analyzing engagement metrics to iterate on launch strategy.

Responsibilities

• Drive feature adoption, subscriber growth, and long-term retention by translating features into compelling stories.
• Develop and execute an AI-infused product marketing strategy and roadmap.
• Own messaging and positioning across our portfolio.
• Drive go-to-market plans for new features and launches, partnering cross-functionally with product, engineering, data science, and marketing.
• Create external and in-app product content such as videos, blogs, and onboarding experiences that demystify powerful tools for wine lovers.
• Understand our users deeply through qualitative and quantitative research; advocate for their needs in how we market and build.
• Analyze product performance, feature adoption, and user feedback to refine marketing strategies.
• Monitor the competitive landscape to identify positioning opportunities.
  
  
  

Requirements

• 5+ years of experience in Product Marketing in a digital-first, consumer-facing environment.
• Proven success launching innovative products, ideally those involving AI or machine learning.
• Demonstrated use of AI tools (e.g. ChatGPT, Midjourney, Claude, Perplexity) in your creative, research, or analytical workflows.
• Strong storytelling skills with the ability to translate technical features into compelling benefits.
• Passion for wine, or the curiosity and humility to learn fast.
• Proficiency with data tools such as Excel/Google Sheets; bonus if you know SQL, Mixpanel, or Google Analytics.
• Collaborative, curious, and resourceful; comfortable in a fast-moving, iterative environment.
  
  
  

Interview Process

Part of the interview will include a portfolio review of your work. Please be prepared to walk us through a few campaigns or projects you've led, including at least one that prominently features your use of AI tools in marketing strategy or execution.

Benefits

CellarTracker provides strong benefits including:

• Flexible remote work
• Unlimited PTO
• Paid family leave
• Standard health benefits (medical, vision, dental)
• 401k contribution

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  IT Services and IT Consulting

Referrals increase your chances of interviewing at CellarTracker by 2x

Get notified about new Senior Product Marketing Manager jobs in California, United States.

San Francisco, CA $220,000.00-$249,000.00 4 days ago

Director, Marketing Strategy & Operations

VP, Performance Marketing / Director, Paid Media & Growth

California, United States $130,000.00-$205,000.00 1 month ago

Irvine, CA $180,000.00-$215,000.00 1 month ago

Director Growth Marketing - Wealth Management

Senior Technical Product Marketing Manager

San Francisco, CA $150,000.00-$175,000.00 4 months ago

San Francisco, CA $125,000.00-$200,000.00 2 weeks ago

Director, Content Marketing - (Remote - California)

VP/Sr. Director of Marketing – Coherent DSP ASIC

Director Product Marketing, Identity Protection & SSPM (Remote)

Senior Product Marketing Manager, Consumer

Sr. Product Marketing Manager, New Business Line

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.