Senior Performance Marketing Lead - Scholastic Dollars

Scholastic Book Fairs; New York (NY); On-site; USD 95,000 - 105,000; Full time

Job summary

Scholastic Book Fairs is seeking a Senior Performance Marketing Manager in New York City to lead marketing initiatives for Scholastic Dollars, Share The Fair, and eWallet programs. The role requires in-office presence in SoHo with a couple of days onsite weekly to drive performance and collaboration.

You will partner with Product, Digital Services, and Consumer Insights to craft data-driven campaigns, optimize spend, and tell compelling stories to teachers, librarians and families.

Qualifications

• 7+ years of progressive marketing experience including growth marketing and digital campaign management.

Responsibilities

• Develop and execute marketing strategies to improve Revenue Per Fair, Scholastic Dollars redemption, Share The Fair participation, OFE revenue, and eWallet utilization.

Skills

Growth marketing

Digital campaigns

People management

Multi-channel marketing

Analytics & insights

Storytelling & communication

Tools

Google Analytics

Facebook Ads

Email platforms

Job description

Scholastic Book Fairs is seeking a Senior Performance Marketing Manager in New York City to lead marketing initiatives for Scholastic Dollars, Share The Fair, and eWallet programs. The role requires in-office presence in SoHo with a couple of days onsite weekly to drive performance and collaboration.

You will partner with Product, Digital Services, and Consumer Insights to craft data-driven campaigns, optimize spend, and tell compelling stories to teachers, librarians and families.