Senior Performance Marketing Lead - PPC & SEO - Remote

Blacksmith Agency LLC; Chicago (IL); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency is expanding its marketing division to support a growing portfolio of PPC and SEO clients. As Performance Marketing Specialist, you will own strategy, performance and leadership across paid search, paid social, SEO and CRO.

This hybrid role involves joining sales calls, guiding internal and external specialists, and building roadmaps to deliver measurable outcomes for clients. You will own results and reporting, with strong emphasis on analytics and continuous improvement.

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels simultaneously.
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization.
• Ability to build and articulate strategic recommendations for clients and account executives.
• Track record of overseeing execution teams and delivering high-quality results.
• Sharp analytical skills and the ability to diagnose performance issues quickly.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC & SEO strategy

Multi-channel marketing

Client-facing leadership

Strategic recommendations

Analytical thinking

Execution oversight

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Paid media optimization

Job description

Blacksmith Agency is expanding its marketing division to support a growing portfolio of PPC and SEO clients. As Performance Marketing Specialist, you will own strategy, performance and leadership across paid search, paid social, SEO and CRO.

This hybrid role involves joining sales calls, guiding internal and external specialists, and building roadmaps to deliver measurable outcomes for clients. You will own results and reporting, with strong emphasis on analytics and continuous improvement.