Performance Marketing Lead - Remote (PPC/SEO & Growth)

Blacksmith Agency LLC; United States; Hybrid; USD 90,000 - 150,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Performance Marketing Specialist at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make

Qualifications

• 4–7 years in PPC, SEO or multi-channel strategy.
• Experience running paid and organic channels concurrently.
• Proficiency with Google Ads, GA4 and Search Console.
• Ability to articulate strategic recommendations for clients.
• Track record of overseeing execution teams and ensuring quality.
• Strong analytical skills to diagnose performance issues quickly.

Responsibilities

• Lead strategy for all PPC and SEO clients.
• Join sales calls to validate scope and pitch recommendations.
• Build 90 day, 6 month and annual growth roadmaps.
• Own client performance across Google Ads, Meta, Microsoft, and organic search.
• Audit PPC campaigns, keyword strategies, bidding, landing pages and CRO.
• Oversee technical SEO, on-page SEO, link building and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Provide weekly direction and QA with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC & SEO

Cross-channel strategy

Google Ads

GA4

Search Console

Keyword research

Analytics

Team leadership

Job description

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Performance Marketing Specialist at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make