Senior Performance Creative Strategist

inBeat Agency; North Carolina; Remote; USD 120,000 - 180,000; Full time

Job summary

inBeat Agency in the United States is seeking a Senior Performance Creative Strategist to own creative strategy, data analysis, and performance outcomes for a major US nutraceuticals brand. As we grow our team, you’ll shape our creative approach, set the standard for future work, and help the brand grow.

You will own creative strategy across paid social accounts, run performance-led research, analyze platform data, and guide testing.

Qualifications

• Senior-level with experience in paid social performance.
• Ability to translate data into actionable creative decisions.
• Experience mentoring junior creatives and leading a team.

Responsibilities

• Own creative strategy across paid social accounts and test frameworks.
• Develop high-converting creative concepts grounded in insight and platform mechanics.
• Partner with design, editing, and media buying for scalable creative.
• Translate performance data into concrete creative pivots and messaging.
• Present strategy and results to clients with clarity and confidence.

Skills

Performance strategy

Data analysis

Creative testing

Mentoring

Portfolio

Tools

Facebook/Meta Ads

Google Ads

TikTok Ads

Job description

About the role

We’re a tight-knit team of creative and analytical thinkers, building performance-first creative systems and partnering with some of the world’s largest brands.

We value great work with talented, innovative & driven people, making meaningful connections with like-minded creatives along the way!

We’re looking for a Senior Performance Creative Strategist to own creative strategy, data analysis, and performance outcomes for a major US nutraceuticals brand . As we grow our team in this space, you’ll have the opportunity to shape our creative approach, set the standard for future work, and help the brand grow.

Own creative strategy across multiple paid social accounts; Run performance-led research; analyze ad platform data, creative performance signals, and competitor patterns to inform strategy.

Develop and test high-converting creative concepts grounded in consumer insight, platform mechanics, and historical performance.

Build clear creative hypotheses, testing frameworks, and messaging systems; Write and guide performance copy that is structured, intentional, and measurable.

Partner closely with design, editing, and media buying to ensure creative is built for testing, scale, and learning.

Translate quantitative performance data and qualitative feedback into concrete creative decisions and pivots.

Mentor junior creatives; sharpening their strategic thinking, analytical instincts, and execution quality.

Present creative strategy and performance rationale to clients with clarity, logic, and confidence.

Stay current on platform changes, creative formats, and performance trends that materially impact results.

Exceptional writing ability, ideally in short-form, digital-first content.

A performance mindset; you enjoy digging into data, spotting patterns, and turning insights into creative action.

Deep understanding of consumer psychology, platform behavior, and how creative actually drives outcomes.

Comfort forming hypotheses, reading results, and making fast, informed creative decisions.

Genuine interest in mentoring others and raising the overall quality bar.

Fluency in written and spoken English is required.

Experience developing performance-driven creative for paid social or digital channels.

Strong comfort interpreting performance data and using it to guide creative direction and iteration.

Experience collaborating cross-functionally in fast-moving, data-creative-focused environments.

A portfolio or examples that showcase creative thinking, copy, or performance work; Familiarity with structured testing frameworks and creative systems.

Flexible hours

Fully remote (with the possibility to work from anywhere)

Global pods (meet creatives from all around the world)