Senior Payment Product Marketing & Launch Lead

Capital One Group; Chicago (IL); In loco; USD 138.000 - 158.000; Tempo pieno

Descrizione del lavoro

Capital One seeks a Principal Payment Product Marketing & Readiness Manager to craft compelling narratives, GTM launches, and high-impact content that drive adoption for issuing solutions. You translate complex products into engaging campaigns and enablement materials, working with issuers, merchants, and digital enablers.

You lead cross-functional teams in a fast-paced global environment, shaping messaging, launch readiness, and market insights to help internal and external stakeholders

Competenze

• At least 5 years of experience in product marketing, content strategy, brand marketing, copywriting, marketing communications or creative campaign execution
• Bachelor's Degree in Marketing, Communications, Journalism or Business

Mansioni

• Translate complex features into clear, benefit-driven product narratives and positioning frameworks
• Design and deliver a wide range of creative content—including marketing collateral, digital assets, product pitch decks, case studies, launch kits, and educational guides
• Collaboratively support Product Knowledge Managers by providing core messaging, narrative frameworks, and campaign content
• Stay attuned to market developments and customer feedback to refine product messaging and promotional strategies
• Lead the promotional, narrative, and content launch readiness for new products, feature releases, and technical enhancements

Conoscenze

Product marketing

Content strategy

Brand marketing

Copywriting

Marketing communications

Creative campaign execution

Formazione

Bachelor's Degree in Marketing, Communications, Journalism or Business

Descrizione del lavoro

Capital One seeks a Principal Payment Product Marketing & Readiness Manager to craft compelling narratives, GTM launches, and high-impact content that drive adoption for issuing solutions. You translate complex products into engaging campaigns and enablement materials, working with issuers, merchants, and digital enablers.

You lead cross-functional teams in a fast-paced global environment, shaping messaging, launch readiness, and market insights to help internal and external stakeholders