Senior Product Marketing - Cards & Payments

Capital One Group; Richmond (VA); Ibrido; USD 88.000 - 100.000; Tempo pieno

Descrizione del lavoro

Capital One in Richmond, VA is seeking a Product Marketing Senior Associate to drive end-to-end marketing strategies for card products and payments. You will partner with marketing, product, design, and channels to shape how offerings appear in-market and to optimize existing campaigns and new features.

This hybrid role emphasizes go-to-market planning, messaging, and test-and-learn approaches across channels, with a focus on driving measurable business impact.

Competenze

• Bachelor’s Degree or military experience.
• At least 2 years of experience in marketing or marketing strategy.

Mansioni

• Develop insight-driven marketing strategies incl. positioning, GTM recommendations, testing opportunities and timelines.
• Collaborate with Insights to understand the target audience and validate product messaging.
• Manage creative development with internal teams or agencies to ensure on-brand output.
• Assess campaign performance and translate results into actionable plans.
• Monitor competitor messaging and adapt strategies for market success.
• Help articulate the future state of marketing operations at Capital One.
• Identify opportunities for expansions and optimizations based on industry trends.
• Define intersection of marketing strategy and marketing technology.
• Collaborate with channel & digital teams to deliver campaigns.

Conoscenze

Initiative & ownership

Strategic thinking

Written & verbal communication

Customer obsession

Marketing analytics

Collaboration & influence

Results oriented

Team player

Creative thinking

Formazione

Bachelor's degree or military experience

Masters degree preferred

Descrizione del lavoro

Capital One in Richmond, VA is seeking a Product Marketing Senior Associate to drive end-to-end marketing strategies for card products and payments. You will partner with marketing, product, design, and channels to shape how offerings appear in-market and to optimize existing campaigns and new features.

This hybrid role emphasizes go-to-market planning, messaging, and test-and-learn approaches across channels, with a focus on driving measurable business impact.